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我的银行我的空间
案例简介：结果和有效性: 媒体通过采访企业主，给他们更多的媒体曝光来参与进来。通过 “我的银行，我的空间” 活动，银行向消费者投资了 150万多美元。银行工具应该给消费者更有生产力的空间，但大众更进一步，给客户提供了前进的广告空间。一周内制作了 140 个电视广告、 140 个广播广告和 50 个平面广告。他们在主要媒体上跑。竞选活动接管了银行的媒体计划。最重要的是，客户报告他们的产品和服务的销售额和兴趣都有所增加。 创意执行: 2014 年，大众拿走了整个广告和媒体预算，投资于波多黎各的小企业。否则无法接触大众媒体的企业家以前所未有的规模推广他们的产品和服务。该银行在加勒比海最大的购物中心建立了一个成熟的制作工作室，并邀请消费者录制电视、广播、印刷、数字和购买点的广告。这一努力使得小丑有可能在黄金时段播放 30 岁的电视广告，让杂技演员在整版广告中展示他的才华, 并让当地乐队在 30 年代的广播电台做广告。这场运动给了这个国家希望，并展示了有多少人才和想法可以赞助。大众银行知道，要想成功，就必须投资于人民。 见解、战略和想法: 2011 年，波多黎各连续第七年陷入衰退，但在 2014年，波多黎各的信用评级被降级为垃圾级。对于大众来说，是时候将他们的信息转化为行动了。该银行想在媒体上给波多黎各人空间，并发起了 “我的银行，我的空间” 运动来帮助这个国家。在大多数银行都以关注自己的利益而闻名的时代，大众表明其真正的利益是帮助人们。
我的银行我的空间
案例简介：Results and Effectiveness: The press joined the effort by interviewing business owners, giving them more media exposure. With the campaign “My Bank, My Space” the bank invested over $1.5 million in its consumers. Banking tools should give consumers space to be more productive, but Popular went further by literally giving its customers ad space to move forward. 140 TV spots, 140 radio spots, and 50 print ads were produced in a week. They ran in main media outlets. The campaign took over the bank’s media plan. Best of all, the customers reported an increase in sales and interest in their products and services. Creative Execution: In 2014, Popular took its entire advertising and media budget and invested it in Puerto Rico’s small business. Entrepreneurs that otherwise have no access to mass media, promoted their products and services on an unprecedented scale. The bank built a fully-fledged production studio at the largest shopping center in the Caribbean, and invited consumers to record ads for TV, Radio, Print, Digital, and Point of Purchase. This effort made possible for a clown to have a 30s TV commercial on prime time, for an acrobat to showcase his talents on a full-page ad, and for a local band to advertise in a 30s radio spot. The campaign gave hope to the country and showed how much talent and ideas there are to be sponsored. Banco Popular knows that to be successful it has to invest in the people. Insights, Strategy and the Idea: In 2011, Puerto Rico entered a seventh consecutive year of recession, but in 2014, Puerto Rico’s credit rating was downgraded to junk status. For Popular, it was time to turn their message into action. The bank wanted to give Puerto Ricans space, literally, in media, and it created the “My Bank, My Space” campaign to help the country. In a time where most banks are known for being into their own interests, Popular showed that its real interest is helping people.
MY BANK MY SPACE
案例简介：结果和有效性: 媒体通过采访企业主，给他们更多的媒体曝光来参与进来。通过 “我的银行，我的空间” 活动，银行向消费者投资了 150万多美元。银行工具应该给消费者更有生产力的空间，但大众更进一步，给客户提供了前进的广告空间。一周内制作了 140 个电视广告、 140 个广播广告和 50 个平面广告。他们在主要媒体上跑。竞选活动接管了银行的媒体计划。最重要的是，客户报告他们的产品和服务的销售额和兴趣都有所增加。 创意执行: 2014 年，大众拿走了整个广告和媒体预算，投资于波多黎各的小企业。否则无法接触大众媒体的企业家以前所未有的规模推广他们的产品和服务。该银行在加勒比海最大的购物中心建立了一个成熟的制作工作室，并邀请消费者录制电视、广播、印刷、数字和购买点的广告。这一努力使得小丑有可能在黄金时段播放 30 岁的电视广告，让杂技演员在整版广告中展示他的才华, 并让当地乐队在 30 年代的广播电台做广告。这场运动给了这个国家希望，并展示了有多少人才和想法可以赞助。大众银行知道，要想成功，就必须投资于人民。 见解、战略和想法: 2011 年，波多黎各连续第七年陷入衰退，但在 2014年，波多黎各的信用评级被降级为垃圾级。对于大众来说，是时候将他们的信息转化为行动了。该银行想在媒体上给波多黎各人空间，并发起了 “我的银行，我的空间” 运动来帮助这个国家。在大多数银行都以关注自己的利益而闻名的时代，大众表明其真正的利益是帮助人们。
MY BANK MY SPACE
案例简介：Results and Effectiveness: The press joined the effort by interviewing business owners, giving them more media exposure. With the campaign “My Bank, My Space” the bank invested over $1.5 million in its consumers. Banking tools should give consumers space to be more productive, but Popular went further by literally giving its customers ad space to move forward. 140 TV spots, 140 radio spots, and 50 print ads were produced in a week. They ran in main media outlets. The campaign took over the bank’s media plan. Best of all, the customers reported an increase in sales and interest in their products and services. Creative Execution: In 2014, Popular took its entire advertising and media budget and invested it in Puerto Rico’s small business. Entrepreneurs that otherwise have no access to mass media, promoted their products and services on an unprecedented scale. The bank built a fully-fledged production studio at the largest shopping center in the Caribbean, and invited consumers to record ads for TV, Radio, Print, Digital, and Point of Purchase. This effort made possible for a clown to have a 30s TV commercial on prime time, for an acrobat to showcase his talents on a full-page ad, and for a local band to advertise in a 30s radio spot. The campaign gave hope to the country and showed how much talent and ideas there are to be sponsored. Banco Popular knows that to be successful it has to invest in the people. Insights, Strategy and the Idea: In 2011, Puerto Rico entered a seventh consecutive year of recession, but in 2014, Puerto Rico’s credit rating was downgraded to junk status. For Popular, it was time to turn their message into action. The bank wanted to give Puerto Ricans space, literally, in media, and it created the “My Bank, My Space” campaign to help the country. In a time where most banks are known for being into their own interests, Popular showed that its real interest is helping people.
我的银行我的空间
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MY BANK MY SPACE
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基本信息
- 广告品牌： Banco Popular De Puerto Rico
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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