Autonomous Broadcast Network|短视频,音频|广告营销案例【ADGuider广告指南】

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案例简介：相关性对实时数据和专业质量视频的需求激增。不幸的是，直到现在还没有一个经济高效的解决方案。Keemotion 和 ShotTracker 首次合作，在六天内制作了 31 款游戏，没有人类互动。ShotTracker®,篮球队自动实时统计数据的提供商，以及 Keemotion®自动视频制作的领导者，聚集在一起为 80 届全国校际田径协会 (NAIA) 甲级男子全国锦标赛篮球锦标赛提供动力, 为教练、球员和球迷提供自动实时分析和高清晰度视频。概要两家公司的创始人都有丰富的篮球专业和业余水平的工作和比赛经验。他们亲眼目睹了实时信息在帮助玩家实现他们的潜力方面的影响力。这个项目是由这样一种信念驱动的，即所有玩家，而不仅仅是职业玩家，都可以而且应该受益于实时分析和视频提供的优势。NAIA 是一个学院和大学的协会，在体育方面相互竞争，就像 NCAA 一样。它由 248 所学校组成，拥有 263 多名学生运动员，并以自己是一个 “第一” 的组织而自豪。这是第一个为男性和女性提供锦标赛，也是第一个主办非裔美国学生运动员的锦标赛。因此，NAIA 渴望与我们合作，创造另一个篮球 “第一”，并区分他们的比赛。NAIA 团队资源有限，因此该技术的可负担性和自动化方面是团队层面长期采用的关键。此外，NAIA 锦标赛被称为大学篮球中最艰难的锦标赛。获胜的球队必须在仅仅 6 场比赛中赢得 5 场比赛，所以这是对技术的一次巨大考验。这是一个展示解决方案稳健性并启动销售的机会。结果这些技术的结合能够改变教练、球员、球迷和广播媒体使用分析和视频的方式。在这些自动化系统之前，大规模获取玩家统计数据是不切实际的。如果手动完成，这是不够的，昂贵的和缓慢的。这些信息是最有价值的，因为它发生了，所以教练可以实时调整他们的练习计划或游戏策略。ShotTracker 和 Keemotion 都是非常可扩展的解决方案。这种组合可以在几天内安装在锦标赛或学校设施中，对于每个级别的球队和锦标赛来说都足够实惠。有了这项技术，高中球队可以获得目前只提供给 NBA 球队的高级分析。他们将能够快速访问视频，这些视频可以用于教练，也可以被想远程观看比赛的球迷和父母使用。活动描述这些技术组合背后的洞察力是实时数据和视频能够快速提高团队绩效。对于最高级别的团队来说，实时反馈是一种竞争优势。在较低的级别，(主要会议、高中、旅游团队) 生产这种数量的数据和视频的成本很高。与此同时，这些技术以专业的质量内容和丰富的数据为球迷服务，讲述每场比赛的独特故事。Keemotion 和 ShotTracker 的强大组合为球队和球迷提供了一个具有成本效益的解决方案。这些技术最终将被用于每一项运动。执行在实时球员分析方面，ShotTracker TEAM 自动跟踪球员和球的运动，以提供实时篮球统计数据。每个球员都在他们的鞋子上佩戴一个小传感器，并使用技术支持的 Spalding ShotTracker 篮球。传感器被放置在球场上方的屋顶上，并通过超宽带技术进行通信。球员和球在 2-5厘米的三维空间中被跟踪，提供球员、教练、团队和粉丝拥有实时统计数据和分析，包括盒子分数的数量。Keemotion 的自动视频制作平台利用无人驾驶相机以 1080p HD 无缝拍摄、制作和直播内容。它的数字生态系统允许最终用户使用视频: 1) 直播和广播，2) 教练应用程序，3) 裁判即时重播和 4) 社交媒体参与。FOX Sports 使用 Keemotion 的视频订阅在他们的数字平台 Fox Sports GO 上直播了 30 场比赛。这两种技术现在都可以用于学校和设施。

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案例简介：Relevancy The appetite for real time data and professional quality video has exploded. Unfortunately there has not been a cost efficient solution, until now. Keemotion and ShotTracker teamed up for an industry first, producing 31 games over six days with no human interaction.ShotTracker®, the provider of automatic real-time statistical data for basketball teams, and Keemotion®, the leader in automated video production, came together to power the 80th National Association of Intercollegiate Athletics (NAIA) Division I Men’s National Championship Basketball Tournament, serving automatic real-time analytics and high definition video to coaches, players and fans alike. Synopsis The founders of both companies have extensive experience working and playing in the professional and amateur levels of basketball. They saw firsthand how impactful real-time information was in helping players realize their potential. This project was driven by the belief that all players, not just those in the professional ranks, can and should benefit from the advantages that real time analytics and video provide. The NAIA is an association of colleges and universities that compete against each other in sports, much like the NCAA. It’s comprised of 248 schools with over 263K student athletes and prides itself on being an organization of “firsts”. It was the first to provide championships for both men and women and the first tournament to host African American student-athletes. As such, the NAIA was eager to partner with us to create another basketball “first” and differentiate their tournament. NAIA teams have limited resources, so the affordability and automated aspects of the technology are key for longer term adoption at the team level.Additionally, the NAIA tournament is known as the toughest championship in college basketball. The winning team must win 5 games over just 6 games, so it was a great test for the technology. It was a chance to showcase the robustness of the solution and kick-start sales. Outcome The combination of these technologies has the capability to change the way analytics and video are used by coaches, players, fans and broadcast media. Prior to these automated systems, capturing player statistical data on a broad scale was impractical. If done manually, it was insufficient, costly and slow. This information is most valuable as it happens so that coaches can adjust their practice plans or game strategy in real-time. ShotTracker and Keemotion are both very scalable solutions. The combination can be installed in a tournament or school facility in days, and is affordable enough for teams and tournaments at every level of play. With this tech, high school teams can get the advanced analytics currently afforded to only NBA teams. They’ll have fast access to video that can be used in coaching, and also by fans and parents wanting to watch games remotely. CampaignDescription The insight behind the combination of these technologies is that real time data and video enable rapid improvement of team performance. For teams at the highest level, real time feedback is a competitive advantage. At lower levels, (mid major conferences, high schools, travel teams) the cost to produce this amount of data and video is cost prohibitive. At the same time these technologies serve the fans with professional quality content and rich data to tell the unique story of each game. The powerful combination of Keemotion and ShotTracker levels the playing field for both teams and fans with a cost effective solution. The technologies will eventually be used in every sport. Execution In terms of real-time player analytics, ShotTracker TEAM automatically tracks player and ball movement to deliver real-time basketball statistics. Each player wears a small sensor on their shoe and uses the technology-enabled Spalding ShotTracker basketball. Sensors are placed in the rafters above the court and communicate via Ultra Wide Band technology. The player and ball is tracked in a 3 dimensional space within 2-5 cm providing players, coaches, teams and fans with real-time statistical data and analytics including the population of a box score all in real time. Keemotion’s automated video production platform utilizes unmanned cameras to seamlessly film, produce and live stream content in 1080p HD. Its digital ecosystem allows end users to use video for: 1) live streaming and broadcast, 2) coaching applications, 3) referee instant replay and 4) social media engagement. FOX Sports used Keemotion’s video feed to live stream 30 of the games on their digital platform, Fox Sports GO. Both technologies are commercially available now for schools and facilities.