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案例简介：Credits
Go For The Unusual
案例简介：
Go For The Unusual
案例简介：Credits
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Go For The Unusual
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The "Go For The Unusual" campaign aimed to solidify Desperados as an iconic brand for young Nigerian drinkers by celebrating individuality, creativity, and the joy of experimentation. The Global Tagline "Pour Some Unusual On Your Usual" was not resonating properly in the Nigerian market, so we conducted research and landed on the line "Go for the Unusual", by focusing on experiential marketing, social engagement, and meaningful collaborations, Desperados connected deeply with its target audience, positioning itself as a brand that inspires and empowers the next generation. The campaign was such a hit that other African markets, including Tanzania and Ivory Coast, have licensed it for their use. This achievement is a testament to the campaign's impact and relevance across diverse markets.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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