Desperados Deep House|短视频|广告营销案例【ADGuider广告指南】

Desperados Deep House

案例简介：海肯的龙舌兰风味啤酒品牌 Desperados 通过将世界上最深的游泳池变成舞池，再次打破了派对野生实验的界限 -- 这是有史以来第一次!与我们是 Pi，标志性的派对制作人 Elrow 和世界著名的 dj Peggy Gou 和艺术品合作，Desperados 创造了 “Deep house”，这是一个在威尼斯 Y-40 的 Deep Joy Pool 举办的史诗派对, 世界上最深的游泳池，达到令人印象深刻的 42 米深度，容纳了惊人的 430万升水。Deep House 看到 400 多名粉丝参加了多感官体验。参加派对的人穿着尖端的 SeaTREK 潜水技术来聆听高清音乐，并把派对带到水下寻找自己的舞池。在水下观景隧道现场表演，屡获殊荣的柏林艺术家佩吉 · 郭台铭和伦敦制作人兼 DJ，艺术品，为水下派对带来了世界级的节拍, 通过一个 sub aqua 音响系统。作为体验的一部分，艺术品创造了一个独家曲目 “深入”，可以在这里聆听。从史诗般的激光表演到惊天动地的音响系统和令人难以置信的表演，Deep House 将人群吹出了水面!郭台铭评论说, “我很幸运在世界各地都有 DJ，但是在世界最深的游泳池为亡命之徒 Deep House 演奏是一部史诗般的第一部。这是一次独特的经历，看到人们在舞池里用自己的方式来表达自己的音乐!这表明如果你有正确的心态，世界就是你的舞池。 “专业人士在创造独特的派对体验，敢于让人们与众不同，亡命之徒也表明，独特的体验积极刺激人们的思想。Deep House 作为试验场，Desperados 与伦敦大学学院的实验心理学家丹尼尔 · 理查森博士合作, 在 Deep House 之前和之后对参加派对的人进行一系列测试，以衡量他们的创造力和情绪。情绪提高了 27%，创造力提高了 30%，《亡命之徒》证明了史诗派对的心理好处，除此之外，《深宅》是一次千载难逢的经历。“亡命之徒是策划活动的专家，这些活动推动了疯狂实验、创新和乐趣的界限，” 亡命之徒全球品牌总监 Diederik Vos 说。“随着政党趋势的不断发展，能够展示任何地方，无论多么不寻常，都是很棒的, 可以变成一个舞池，证明独特的经历对人们有积极的影响。随着我们的活动，我们给了我们的粉丝一种新的聚会方式。“Deep House 是《亡命之徒》的最新行动，在一系列独特的行动中培养了音乐和聚会的疯狂实验。本系列先前的活动包括: 声音舞台: 瓦特频率，世界上第一个全球 DIY 移动音响系统表演与扭结; SkyFest，有史以来第一个热气球电子灯光乐队; 火车 Trax，一种连接到乐器上的普通火车; 低音下降,在内华达州沙漠上空 30,000 英尺的零重力下，一架飞机上有一个派对; 家庭聚会插上了电源，看到一所普通的房子变成了一条支持轨道。

Desperados Deep House

案例简介：Desperados, HEINEKEN’S tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with WE ARE Pi, iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party in the Y-40 Deep Joy Pool in Venice, the deepest pool in the world, reaching an impressive depth of 42 metres and holding a staggering 4.3 million litres of water. Deep House saw over 400 fans attend the multi-sensory experience. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system. As part of the experience, Artwork created an exclusive track “Deep Down” which can be listened to here. From epic laser light shows to earth shaking sound systems and incredible performances, Deep House blew the crowd out of the water! Peggy Gou commented, “I’ve been lucky enough to DJ all over the world but playing at the deepest dance floor ever at the world’s deepest pool for Desperados Deep House is an epic first for me. It was a unique experience to see people expressing themselves in their own way on the dance floor to my music! It shows if you have the right mindset, the world is your dance floor.” Professionals at creating unique party experiences that dare people to be different, Desperados also showed that distinctive experiences positively stimulate people’s minds. Using Deep House as a testing ground, Desperados worked with Dr Daniel Richardson, experimental psychologist at University College London, to conduct a series of tests on partygoers before and after Deep House to measure their creativity and mood. With a 27% elevation in mood and an 30% increase in creativity, Desperados proved the psychological benefits of epic parties, on top of Deep House being a once-in-a-lifetime experience. “Desperados are experts in curating events that push the boundaries of wild experimentation, innovation and fun,” said Diederik Vos, Global Brand Director, Desperados. “With ever-evolving party trends, it’s great to be able to show how any place, no matter how unusual, can be turned into a dance floor and to prove that unique experiences have a positive effect on people. With our events we’re giving our fans a new way to party.” Deep House is the latest act of Desperados, following a series of unique acts to foster wild experimentation in music and partying. Previous activations in this series include: Sound Stage: Watt The Frequency, the world’s first global DIY mobile sound system performance with KiNK; SkyFest, the first ever hot air balloon electronic light orchestra; Train Trax, an ordinary train wired into a music instrument; Bass Drop, a party onboard a plane at zero gravity, 30,000ft above the Nevada desert; and House Party Plugged, which saw an ordinary house transformed into a backing track.