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长者日报纸

案例简介：简短描述: 在大多数亚洲国家，老年人在塑造当地社区方面发挥积极作用。斯里兰卡也不例外。然而，我们的年轻人越来越开始忘记他们的贡献。所以，我们和斯里兰卡博士一起找到了一种以有形的方式重新点燃对长者的尊重, 作为一个巨大的贡品，它也会提醒老年人，他们仍然在我们的脑海中。一些简单的见解导致了我们的大想法。首先，你年龄越大，你的视力越弱; 其次，无论多么困难，老一辈人仍然努力阅读他们的日报，作为他们新闻和信息的主要来源。因此，在国际老年人日，我们的悼念出现在斯里兰卡广为传播的当地语言国家报纸 “Mawbima” 和 “今日锡兰” (英文) 国家日报。这是他们的整体字体大小从正常的 10pt 增加到 17pt。增加多达 70%! 这确实是任何出版物或媒体为任何地方的长者所做的最大的致敬，这也顺便给他们带来了感激的眼泪。

长者日报纸

案例简介：Short description: In most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, our youth have increasingly started to forget their contributions. So, we along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that they’re still in our thoughts. A few simple insights led to our BIG idea. Firstly, the older you get, the weaker your eye sight and secondly, however hard it was, the older generation still assiduously read their daily newspaper as their prime source of news and information. So, on the International Day of Older Persons, our tribute appeared in Sri Lanka’s widely distributed local language national newspaper “Mawbima” and “Ceylon Today” (English) national daily newspaper. It was an increase of their overall font size from the normal 10pt to 17pt. An increase by as much as 70%! It was literally the biggest tribute done by any publication or media for elders anywhere, which incidentally also brought tears of gratitude to their eyes.