COVER RACISM|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

涵盖种族主义

案例简介：“Mawbima” 是斯里兰卡锡兰报纸 (私人) 有限公司出版的一份僧伽罗语国家报纸。目标受众由大多数僧伽罗人组成。它的品牌价值要求通过反对种族主义进行勇敢的新闻报道。因此，“mawbim” 在当地报业以处理大多数人没有足够勇气解决的故事和社会问题而闻名。此外，它的公司 DNA 一直是鼓励民族团结与和谐，通过大胆的新闻力量将所有斯里兰卡人聚集在一起，同时对种族主义和相关故事的耸人听闻采取强硬立场。

涵盖种族主义

案例简介：‘Mawbima’ is a Sinhala language national newspaper published by Ceylon Newspapers (Private) Limited in Sri Lanka. The target audience consists of the majority Sinhalese population. Its brand values entail courageous journalism through opposing racism. Accordingly, ‘Mawbima’ is renowned as a maverick in the local newspaper industry for tackling stories and social issues that most aren’t brave enough to tackle. Moreover, its corporate DNA has always been to encourage national unity and harmony through bringing together all Sri Lankans via the power of bold journalism whilst taking a strong stance against the sensationalizing of racism and related stories.