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把培根放回地图上
案例简介：大约100年前，当当地邮局关闭时，德克萨斯州的培根失去了在地图上的位置。现在，要让德克萨斯州的培根再次成为官方官员，这取决于教堂的鸡肉和各地的培根粉丝。作为活动的一部分，Church's开始传播他们的使命，首先停在德克萨斯州培根的原始位置，然后到达圣安东尼奥，这是这家标志性的快餐连锁店的所在地，分发他们新的得克萨斯州切培根鸡肉三明治，并发起正式请愿书，将培根放回德克萨斯州的地图上。“这不是鸡肉三明治战争中的更多战斗，这是关于培根和德克萨斯州。还有德克萨斯州的培根，”亚特兰大Wunderman Thompson的执行创意总监Jared Kozel说。“我们希望忠于教堂的品牌，并专注于他们新的限时供餐背后的风味根源。对我们来说，这种美味的鸡肉三明治和德州切培根使培根形象地回到了德克萨斯州的地图上。有了这种创造性的激活，我们的目标就是尝试从字面上做到这一点。“。由美国Wunderman Thompson Atlanta为教堂的鸡肉制作的电影广告，类别为: 食品。
把培根放回地图上
案例简介：About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it’s up to Church’s Chicken and fans of bacon everywhere, to make Bacon, Texas official again. As part of the campaign activation, Church’s hit the road to spread the word of their mission, first stopping at the original location of Bacon, Texas and then onto San Antonio, where the iconic fast-food chain was founded, to hand out their new Texas Cut Bacon Chicken Sandwich and launch an official petition to put Bacon back on the map in the state of Texas. “This isn’t about more battles in the chicken sandwich war, this is about bacon and Texas. And Bacon, Texas,” said Jared Kozel, Executive Creative Director at Wunderman Thompson Atlanta. “We wanted to stay true to the Church’s brand and focus on the roots of the flavors behind their new limited time offering. To us, this delicious chicken sandwich and it’s Texas Cut bacon puts bacon back on the map in Texas figuratively. With this creative activation, it’s our goal to try and do it literally as well.” Film advertisement created by Wunderman Thompson Atlanta, United States for Church’s Chicken, within the category: Food.
Put Bacon back on the map
案例简介：大约100年前，当当地邮局关闭时，德克萨斯州的培根失去了在地图上的位置。现在，要让德克萨斯州的培根再次成为官方官员，这取决于教堂的鸡肉和各地的培根粉丝。作为活动的一部分，Church's开始传播他们的使命，首先停在德克萨斯州培根的原始位置，然后到达圣安东尼奥，这是这家标志性的快餐连锁店的所在地，分发他们新的得克萨斯州切培根鸡肉三明治，并发起正式请愿书，将培根放回德克萨斯州的地图上。“这不是鸡肉三明治战争中的更多战斗，这是关于培根和德克萨斯州。还有德克萨斯州的培根，”亚特兰大Wunderman Thompson的执行创意总监Jared Kozel说。“我们希望忠于教堂的品牌，并专注于他们新的限时供餐背后的风味根源。对我们来说，这种美味的鸡肉三明治和德州切培根使培根形象地回到了德克萨斯州的地图上。有了这种创造性的激活，我们的目标就是尝试从字面上做到这一点。“。由美国Wunderman Thompson Atlanta为教堂的鸡肉制作的电影广告，类别为: 食品。
Put Bacon back on the map
案例简介：About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it’s up to Church’s Chicken and fans of bacon everywhere, to make Bacon, Texas official again. As part of the campaign activation, Church’s hit the road to spread the word of their mission, first stopping at the original location of Bacon, Texas and then onto San Antonio, where the iconic fast-food chain was founded, to hand out their new Texas Cut Bacon Chicken Sandwich and launch an official petition to put Bacon back on the map in the state of Texas. “This isn’t about more battles in the chicken sandwich war, this is about bacon and Texas. And Bacon, Texas,” said Jared Kozel, Executive Creative Director at Wunderman Thompson Atlanta. “We wanted to stay true to the Church’s brand and focus on the roots of the flavors behind their new limited time offering. To us, this delicious chicken sandwich and it’s Texas Cut bacon puts bacon back on the map in Texas figuratively. With this creative activation, it’s our goal to try and do it literally as well.” Film advertisement created by Wunderman Thompson Atlanta, United States for Church’s Chicken, within the category: Food.
把培根放回地图上
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Put Bacon back on the map
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