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吉百利: 猫王的金色古比利
案例简介:
吉百利: 猫王的金色古比利
案例简介:
Cadbury: Golden Goobilee by Elvis
案例简介:
Cadbury: Golden Goobilee by Elvis
案例简介:
吉百利: 猫王的金色古比利
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Cadbury: Golden Goobilee by Elvis
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Cadbury is marking the 50th birthday of its iconic Creme Egg with a 'Golden Goobilee' celebrations, as the Easter treat returns to stores nationwide. To mark five delicious decades, Cadbury is celebrating all the playful ways people like to enjoy their Creme Egg with a celebration befitting of this British icon’s milestone birthday. Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the last 50 years. Which is why, last year, Cadbury launched ‘EATertainment,’ in partnership with creative agency Elvis, and put the eating experience back at the heart of its core campaign. This year, EATertainment is back in an all season long birthday celebration for the nation.The campaign centres around a hero film celebrating the different ways Cadbury Creme Egg fans have enjoyed their favourite Easter treat fors the last 50 years - whether they are a licker, dipper, baker, 'eggspert', or sharer. This will be supported by social and digital activity including Mondelez UK’s debut on social platform Tik Tok, with assets especially designed to encourage as many people as possible to get involved in the Golden Goobilee birthday celebrations.CreditsClient - MondelezRaphael Capitani, Brand Manager MondelezImogen Davis, Brand Executive, MondelezCreative Agency - ElvisCreative Director – Rob GriffithsCreative Director – James HudsonExecutive Creative Director – Neale HorriganSenior Account Director – Keelie LynchAccount Manager – Sasha BachirManaging Director – Caroline DavisonCreative Producer – Joe RevensPlanning Director – Camilla YatesTech Lead – Jason GarfieldMotion Designer – Bene TanserSenior Designer – Neil CardingDesigner – Beth StanbridgeMedia Agency - CaratPR Agency - GolinWebsite & eCRM - Elvis
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