Tide Magttraction|短视频|广告营销案例【ADGuider广告指南】

潮汐岩浆牵引

案例简介：结果和有效性: 简单的去除污点的行为让 40,000 多名读者面带微笑。该活动发布后，Tide 的价值份额在短短 3 个月内从 8.2% 增长到 9.1%。创意执行: 被要求宣传潮汐污垢磁铁的特性，潮汐 “磁岩” 杂志的活动包括一些磁化样品包和铁屑。读者之间互动的密切性质和他们从服装上抹去污渍的经历让他们目瞪口呆，面带微笑。这个简单的产品演示通过将交互性、惊喜和兴奋放在最前面，真正击中了正确的人类和弦。这场运动是通过名为 “磁石行动” 的商品销售和印刷执行来引导的，以使污垢磁铁的财产变得栩栩如生。见解、战略和想法: 目标: 这项运动的目标是通过传播独特且极其强大的污垢磁铁 RTB 来推动 Tide 卓越的白度效益故事。目标群体: 毫不费力的清洁是消费者在洗衣品牌中寻找的关键属性之一。在印度 2-3 级城市进行的大量定性和定量研究显示，普通印度家庭主妇在一天中杂耍许多家务，因此寻找一个简单而轻松的解决方案, 在她的预算范围内，满足她的洗衣需求。洞察: 消费者认为白色衣服一旦被弄脏或弄脏，就再也不会看起来新了。通过这次活动，我们想通过让潮汐污垢磁铁的财产变得栩栩如生来改变消费者的这种信念。

潮汐岩浆牵引

案例简介：Results and Effectiveness: The simple act of pulling away the stain left over 40,000 readers with smiling faces. Post-release of the campaign, Tide’s value share grew from 8.2% to 9.1% in just a matter of 3 months. Creative Execution: Asked to promote the Tide Dirt Magnets property, the Tide ‘Magttraction’ magazine campaign included some magnetised sample packs, and iron filings. The close nature of the interactivity between the readers and their experience of pulling away the stain from the garments left them stunned and smiling. This simple product demonstration truly hit the right human chords by placing interactivity, surprise and excitement at the forefront. The campaign was channelised through instore merchandising and print execution called ‘magttraction’ to bring the dirt magnets property to life. Insights, Strategy and the Idea: Objective: The objective of this campaign is to drive Tide’s superior whiteness benefit story by communicating a unique and extremely powerful RTB of dirt magnets. Target Group: Effortless cleaning is one of the key attributes that a consumer looks for in a laundry brand. Numerous qualitative and quantitative researches done on Tier 2-3 cities in India have revealed that the average Indian housewife juggles between many chores during her day and thus looks for an easy and effortless solution, within her budget, for her laundry needs. Insight: Consumers believe that white clothes once dirtied or stained can never look new again. With this campaign we wanted to change this very belief of the consumers by bringing to life the Tide dirt magnets property.