Game (Lexus Short Films)|短视频|广告营销案例【ADGuider广告指南】

游戏 (雷克萨斯短片)

案例简介：概要雷克萨斯因设计豪华车而赢得声誉，通过进步的设计、创新和客户关怀激励和激励消费者。温斯坦公司 (TWC) 获得了 300 多项奥斯卡提名，是最受尊敬的工作室之一，以与顶尖人才合作、培养新兴艺术家而闻名, 并在国际一级生产高质量的项目。雷克萨斯与 TWC 接触，任务是创建一个程序，让他们在娱乐中发出真正的声音。雷克萨斯想做的不仅仅是赞助活动和参与植入式广告，他们还想以真实和有意义的方式与创意社区接触。2013 年，雷克萨斯短片诞生的目标是支持和培养新一代新兴电影制作人。这些有抱负的作家/导演获得了雷克萨斯资助的独特机会，与 TWC 合作，在国际舞台上制作和展示他们的作品。结果游戏已经被超过 17 个电影节所接受，并且仍在许多全球电影节中竞争。迄今为止，GAME 在纳帕谷电影节和洛杉矶独立电影节上都获得了观众选择奖。截至目前，雷克萨斯短片第三季已经获得了 2.28亿多个媒体印象。战略对于雷克萨斯短片的第3 季，TWC 和雷克萨斯与 Withoutabox 合作，在全球范围内公开来自全球有抱负的导演的作品。四名决赛选手被选为导演由雷克萨斯支持并由 TWC 制作的短片。入围者还获得了与 TWC 的首次合作。这些电影获得了戏剧发行，并参加了世界各地顶级电影节的宣传之旅。从 2016年6月到 2016年11月，特定地区举办了首映活动和电影制作人小组,在纳帕谷电影节的世界首映活动中，这四部电影首次一起放映。一旦这些电影进行了巡回演出，并被提交给全球重要节日的竞争，这些电影将在 2017年6月在线为全球观众发行。相关性游戏是一部电影，是雷克萨斯短片系列的一部分，旨在与电影社区和电影爱好者合作，支持和培养新一代新兴电影制作人。雷克萨斯短片证明，拥有独特声音和抱负的敬业和有才华的电影制作人可以为自己成名，并看到他们的项目在全球舞台上栩栩如生。现在已经是第三年了，雷克萨斯短片系列继续通过认可未来的人才来体现他们对艺术和创新的统一承诺，比如游戏作家/导演珍妮 · 多诺霍。执行 2015年7月: 雷克萨斯/TWC 在 3 个月内公开呼吁全球电影制作人提交 Withoutabox.com。收到了 4,500 多份呈件。 2015年10月: 雷克萨斯/TWC 选择珍妮 · 多诺霍作为 4 名电影制作人之一，他们将制作他们的项目，并获得与 TWC 的首次合作。 2016 月 9 日: 电影在洛杉矶拍摄。 2016年11月: 电影制作人参加纳帕谷电影节，所有四部电影第一次一起放映,这是游戏的世界首映式，随后是与奥斯卡获奖导演李 · 丹尼尔斯和最后期限的总编辑迈克 · 弗莱明的小组讨论。 2016年11月-2017年6月: 游戏继续在全球节日中巡回演出和竞争。 2017年6月: 游戏将在网上发布。活动描述电影制作人被要求制作真实、独特、原创的故事，与雷克萨斯品牌定位的各个方面保持一致: 期待。通过设计创新的方式来激发和改变世界，雷克萨斯是一个有远见的奢侈品牌，为人和社会预测未来。雷克萨斯品牌的愿景是通过将功能转化为情感、将性能转化为激情、将技术转化为想象力来创造令人惊叹的体验。电影制作人的任务是以他/她自己的方式解释这个品牌愿景，并将其应用于电影的故事。游戏是一部短片，讲述了你发现自己是否加入了团队的那一刻。这是作家/导演珍妮 · 多诺霍的愿景，他也希望通过一个勇敢的年轻女孩的故事来挑战性别不平等的观念。

游戏 (雷克萨斯短片)

案例简介：Synopsis Lexus has earned a reputation for designing luxury vehicles that inspire and excite consumers with progressive design, innovation and customer care. With over 300 Oscar nominations to its name, The Weinstein Company (TWC) is one of the most respected studios, known for working with top talent, fostering emerging artists, and producing high-quality projects at the international level.Lexus approached TWC with the task of creating a program that would give them a real voice in entertainment. Lexus wanted to do more than sponsor events and participate in product placement, they wanted to engage with the creative community in an authentic and meaningful way. In 2013, Lexus Short Films was born with the goal of supporting and nurturing a new generation of emerging filmmakers. These aspiring writer/directors receive the unique opportunity funded by Lexus to collaborate with TWC to produce and showcase their work on an international stage. Outcome GAME has been accepted into over 17 film festivals and is still in competition in a number of global festivals.To date GAME has won the Audience Award at both the Napa Valley Film Festival and the Audience Choice Award at Los Angeles Indie Film Festival.Season 3 of Lexus Short Films has garnered over 228 Million media impressions to date. Strategy For the 3rd season of Lexus Short Films, TWC and Lexus partnered with Withoutabox to open submissions globally from aspiring directors worldwide. Four finalists were chosen to direct short films that were supported by Lexus and produced by TWC. The finalists also received first look deals with TWC. The films received theatrical distribution and participated in a promotional tour of top film festivals around the world.Select regions hosted premiere events and filmmaker panels from June 2016 to Nov 2016, where all four films were shown together for the first time in a world premiere event at the Napa Valley Film Festival.Once the films have toured and been submitted for competition in key global festivals, the films will be released online in June 2017 for audiences worldwide. Relevancy GAME is a film that was created as part of the Lexus Short Films series, which aims to engage with the film community and film enthusiasts to support and nurture a new generation of emerging filmmakers. Lexus Short Films provides proof that dedicated and talented filmmakers with unique voices and aspirations can make a name for themselves and see their projects come to life on the global stage. Now in its third year, the Lexus Short Films series continues to exemplify their unified commitment to arts & innovation by recognizing up and coming talent, such as GAME writer/director Jeannie Donohoe. Execution July 2015: Lexus/TWC holds open call for submissions on Withoutabox.com for filmmakers globally for 3 months. Over 4,500 submissions were received.October 2015: Lexus/TWC selects Jeannie Donohoe as one of 4 filmmakers who will have their projects produced, and receive a first-look deal with TWC.Sept 2016: Film is shot in Los Angeles.Nov 2016: Filmmakers attend the Napa Valley Film Festival where all four films are shown together for the first time, and it is the world premiere for GAME, followed by a panel discussion with Academy Award winning director Lee Daniels and Deadline’s Editor In Chief Mike Flemming.Nov 2016 – June 2017: GAME continues to tour and compete in global festivals.June 2017: GAME to be released online. CampaignDescription Filmmakers were asked to craft authentic, unique, original stories that align with aspects of the Lexus brand positioning: ANTICIPATION. By designing innovative ways to excite and change the world, Lexus is a VISIONARY luxury brand that ANTICIPATES the future for people and society. The Lexus brand vision is to create amazing experiences by transforming function into emotion, performance into passion and technology into imagination. Filmmakers were tasked to interpret this brand vision in his/her own way and apply that to the film’s story.GAME is a short film about that moment when you find out whether or not you make the team. This is the vision of writer/director Jeannie Donohoe, who also wanted challenge notions of gender inequality through the story of a brave young girl.