Trainline, the independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward.The brand idea will be brought to life across all channels and will be launched with Trainline’s biggest brand investment to date across UK, France and Italy through January and February. The launch film was created by director Pedro Martin-Calero at Blink who mimicked classic cinematic techniques to create a dramatic railway station chase-scene worthy of any blockbuster spy movie. The idea behind ‘Wonderfully Predictable’ is to demonstrate how Trainline uses its understanding of travel, travellers and technology to help deliver a more seamless journey experience. The dramatic spy chase quickly loses its intensity when a helpful traveller with the ‘wonderfully predictable’ Trainline app gives the film’s hero ‘real time’ train times and platform information, which help her locate the villain. Filmed in Kiev Central Station, the ad will make its debut on TV and in cinemas across the UK this January during screenings of the aptly named Hollywood film The Commuter. An integrated social media and online campaign will amplify the video content to further increase awareness.CreditsClient name and title:Lisa Bowcott, European Brand Marketing DirectorSheridan Snellgrove, Head of Brand UKCreative agency team:BBH Creative Team: Fred Rodwell + Andy ParsonsBBH Creative Director: Hamish PinnellBBH Strategist: Imali HettiarachchiBBH Strategy Director: Tom RoachBBH Business Lead: Julian BroadheadBBH Account Manager: Jazz PowellFilm credits:BBH Producer: Victoria KeenanBBH Assistant Producer: Fatima KriedProduction Company: BlinkDirector: Pedro Martin-CaleroExecutive Producer: Paul WestonProducer: Corin Taylor & Patrick CraigDoP: Sebastian BlenkovPost Production: MPCEditor/Editing House: SpeadeSound: String & TinsMedia planning and buying:Blue 449 Business Director, Mary GannonBlue 449 Account Director, Laura Edwards