Marine Stadium Project|短视频|广告营销案例【ADGuider广告指南】

海洋体育场项目

案例简介：简要解释我们率先进行了多平台的努力，最终将海洋体育场带回迈阿密人民手中。首先，通过使用体育场的墙壁作为我们的画布来创建一个惊人的停止运动涂鸦动画。然后，我们发起了一项群众资助计划，帮助为翻新提供资金，向捐助者提供额外津贴，如实际的体育场座位。为了帮助传播我们的信息，我们在体育场举办了活动，这样人们就可以看到它 first-hand.And，对于那些不在迈阿密的人来说，我们用 360 个球体摄像机捕捉了整个体育场, 为未来几代人保存艺术，并允许人们进行虚拟旅行。 EntrySummary 在被飓风安德鲁关闭之前，海洋体育场一直是迈阿密最受欢迎的文化偶像。问问迈阿密人关于海洋体育场的情况，他们会给你一个故事。从看到像海滩男孩这样的艺术家表演到惊心动魄的快艇比赛，这是一个创造记忆的地方。 1992 飓风安德鲁关闭了体育场，开始了它生活的新篇章，因为废弃的墙壁成为涂鸦艺术家的圣地。最初是当地涂鸦艺术家之间的地下运动，迅速在世界范围内传播,使海洋体育场成为街头艺术的全球现象。通过修复海洋体育场，我们带回了一个已经消失了 25 年的文化偶像，同时仍然为未来几代人保留了艺术。

海洋体育场项目

案例简介：BriefExplanation We spearheaded a multi-platform effort to finally bring back The Marine Stadium to the people of Miami.First, by creating a breathtaking stop-motion graffiti animation using the walls of the stadium as our canvas.Then we launched a crowd-funding initiative to help fund the renovation with perks to contributors like actual stadium seats. To help spread our message, we hosted events at the stadium so people could see it first-hand.And for those not in Miami, we captured the entire stadium with 360 sphere cameras, saving the art for generations to come and allowing people to take a virtual tour. EntrySummary The Marine Stadium was a beloved cultural icon of Miami until it was closed by Hurricane Andrew.Ask anyone from Miami about the Marine Stadium and they’ll have a story for you. From seeing artists like the Beach Boys perform to thrilling speed boat races, it was a place where memories were made.In 1992 Hurricane Andrew closed the stadium, beginning a new chapter of its life as it’s abandoned walls became a mecca for graffiti artists.What started as an underground movement among local graffiti artists quickly spread worldwide, making the Marine Stadium a global phenomenon in street art.By restoring the Marine Stadium, we’re bringing back a cultural icon that was lost for 25 years, while still preserving the art for generations to come.