BNP Paribas’ new international B2B campaign features case studies of corporates supported by the Group’s bankers. It illustrates how they advise and assist the implementation of BNP Paribas customer’s technological or energy transition projects. Conducted with Publicis Spain, Publicis Conseil and Players Paris, the campaign aims to promote BNP Paribas' international leadership in corporate and institutional banking and highlight the successes of clients. With the support of Havas Media, this campaign will benefit from cross-media activation with billboards at train stations across Europe, editorial content, videos, Social Media amplification and partnerships with major international media outlets. To meet the needs of its corporate and institutional clients, BNP Paribas offers a range of tailor-made and innovative solutions supporting them in their transformation and development. Through its expertise and knowledge of multiple business sectors, BNP Paribas can support their transition towards a sustainable economy. “For those who move the world” is aimed at business and opinion leaders, by highlighting real business cases focused around 8 themes including mobility, energy transition, circular economy and innovation. The campaign includes videos of BNP Paribas customers as well as visuals created in a virtual studio, using Artificial Intelligence and 3D graphics to represent 16 types of transformations of the European economy across different sectors supported by the bank. The campaign will be deployed at pan-European level in 12 markets: France, UK, Belgium, Spain, Italy, Switzerland, the Netherlands, Germany, Poland, Sweden, Norway and Finland.