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你好玩!
案例简介：执行 用户可以登录 Hello play!平台并连接他们的音乐流媒体服务 (Spotify 、 Last FM 、 Soundcloud…)。他们通过听力活动收集硬币，然后将他们的 Hello 硬币捐给他们在平台上最喜欢的音乐项目 (不仅是团体或歌手，还有制造商、初创企业, …)。你好银行!然后将你好硬币转换成钱来资助项目。这项永久服务是通过一系列音乐会、 YouTube 上的专用电影、公关活动和强大的数字媒体计划推出的，这要归功于对目标媒体消费的深入研究。 结果 迄今已有 31 个项目得到充分资助。通过 Hello play 收听了超过 2.7 million 首曲目，使用户能够重新分发超过 715 000 个 Hello 硬币。YouTube 视频的不同版本介绍 Hello play!累积了 250万次浏览。更不用说这个项目引起了许多媒体和博客的兴趣和好奇心，他们称赞了这项倡议。 战略 你好银行!是法国巴黎银行的手机银行解决方案。为了纪念它第1 周年，你好银行!想推出一个独特的倡议，并建立一个新的体验，以发展其品牌偏好和意识，在一个越来越拥挤的数字银行部门。你好，银行!这不是一家典型的银行; 它的创建是为了满足移动本地客户的行为和期望，作为他们日常生活的一部分，他们大量消费音乐流媒体解决方案。考虑到这一点，我们推出了 Hello play!: 这是一个数字平台，使用户能够通过他们通常的流媒体服务 (Spotify 、 SoundClound 、 Deezer 、 LastFM…) 通过他们的日常音乐收听和分享来支持音乐项目。你好玩，你好银行!发明了第1 个致力于音乐的人群赞助平台。这是一个完全符合人们社会行为和趋势的全新模式: 虚拟货币、音乐流媒体和众筹。
你好玩!
案例简介：Execution Users can log on the Hello play! platform and connect their music streaming services (Spotify, Last FM, Soundcloud…). They collect coins through their listening activities and then give away their Hello coins to the music projects they like the most on the platform (not only groups or singers, but also makers, start-ups,…). Hello bank! then converts Hello Coins into money to finance the projects. This permanent service was launched with a series of concerts, a dedicated film on YouTube, a PR campaign and a strong digital media plan, refined thanks to an in-depth study of the target media consumption. Outcome 31 projects have been fully financed so far. More than 2.7 millions tracks have been listened to through Hello play, enabling users to redistribute more than 715 000 Hello coins. The different versions of the YouTube video introducing Hello play! cumulated 2.5 million views.Not to mention that the project has raised the interest and curiosity of many media outlets and blogs who have praised the initiative. Strategy Hello bank! is BNP Paribas’ mobile banking solution. To mark its 1st anniversary, Hello bank! wanted to launch a unique initiative and build a new experience to develop its brand preference and awareness, in an ever more crowded digital banking sector.Hello bank! isn’t a typical bank; it was created to match the behaviour and expectations of mobile native clients who, as part of their daily routines, heavily consume music streaming solutions. With that in mind, we launched Hello play!: it is a digital platform that enables users to support music projects through their everyday music listening and sharing via their usual streaming services (Spotify, SoundClound, Deezer, LastFM…). With Hello play, Hello bank! has invented the 1st crowd sponsoring platform dedicated to music. It is an entirely new model that totally fits with people’s social behaviour and trends: virtual currency, music streaming and crowdfunding.
Hello Play!
案例简介：执行 用户可以登录 Hello play!平台并连接他们的音乐流媒体服务 (Spotify 、 Last FM 、 Soundcloud…)。他们通过听力活动收集硬币，然后将他们的 Hello 硬币捐给他们在平台上最喜欢的音乐项目 (不仅是团体或歌手，还有制造商、初创企业, …)。你好银行!然后将你好硬币转换成钱来资助项目。这项永久服务是通过一系列音乐会、 YouTube 上的专用电影、公关活动和强大的数字媒体计划推出的，这要归功于对目标媒体消费的深入研究。 结果 迄今已有 31 个项目得到充分资助。通过 Hello play 收听了超过 2.7 million 首曲目，使用户能够重新分发超过 715 000 个 Hello 硬币。YouTube 视频的不同版本介绍 Hello play!累积了 250万次浏览。更不用说这个项目引起了许多媒体和博客的兴趣和好奇心，他们称赞了这项倡议。 战略 你好银行!是法国巴黎银行的手机银行解决方案。为了纪念它第1 周年，你好银行!想推出一个独特的倡议，并建立一个新的体验，以发展其品牌偏好和意识，在一个越来越拥挤的数字银行部门。你好，银行!这不是一家典型的银行; 它的创建是为了满足移动本地客户的行为和期望，作为他们日常生活的一部分，他们大量消费音乐流媒体解决方案。考虑到这一点，我们推出了 Hello play!: 这是一个数字平台，使用户能够通过他们通常的流媒体服务 (Spotify 、 SoundClound 、 Deezer 、 LastFM…) 通过他们的日常音乐收听和分享来支持音乐项目。你好玩，你好银行!发明了第1 个致力于音乐的人群赞助平台。这是一个完全符合人们社会行为和趋势的全新模式: 虚拟货币、音乐流媒体和众筹。
Hello Play!
案例简介：Execution Users can log on the Hello play! platform and connect their music streaming services (Spotify, Last FM, Soundcloud…). They collect coins through their listening activities and then give away their Hello coins to the music projects they like the most on the platform (not only groups or singers, but also makers, start-ups,…). Hello bank! then converts Hello Coins into money to finance the projects. This permanent service was launched with a series of concerts, a dedicated film on YouTube, a PR campaign and a strong digital media plan, refined thanks to an in-depth study of the target media consumption. Outcome 31 projects have been fully financed so far. More than 2.7 millions tracks have been listened to through Hello play, enabling users to redistribute more than 715 000 Hello coins. The different versions of the YouTube video introducing Hello play! cumulated 2.5 million views.Not to mention that the project has raised the interest and curiosity of many media outlets and blogs who have praised the initiative. Strategy Hello bank! is BNP Paribas’ mobile banking solution. To mark its 1st anniversary, Hello bank! wanted to launch a unique initiative and build a new experience to develop its brand preference and awareness, in an ever more crowded digital banking sector.Hello bank! isn’t a typical bank; it was created to match the behaviour and expectations of mobile native clients who, as part of their daily routines, heavily consume music streaming solutions. With that in mind, we launched Hello play!: it is a digital platform that enables users to support music projects through their everyday music listening and sharing via their usual streaming services (Spotify, SoundClound, Deezer, LastFM…). With Hello play, Hello bank! has invented the 1st crowd sponsoring platform dedicated to music. It is an entirely new model that totally fits with people’s social behaviour and trends: virtual currency, music streaming and crowdfunding.
你好玩!
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Hello Play!
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