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善待你的心灵
案例简介：在封锁期间，谷歌搜索数据显示，人们正在寻找帮助他人的方法，但很少有人以自己的精神卫生寻求帮助。“我需要帮助” 是最难大声说出的三个词，即使在Google搜索中也存在污名。Google希望打破这种循环，并开始寻找解决方案，以使精神卫生的帮助在各个地区都能获得。通过与心理学家合作，n google.com/新型冠状病毒肺炎了一个自我护理技能工具包。当键入与新型冠状病毒肺炎相关的查询时，结果中有额外的支持。然后，我们使用人物和影响者的真实镜头制作了一个品牌视频，提醒人们像照顾他人一样照顾自己。该创意在亚洲地区进行了本地化，以启发数百万人如何在每种语言和地区寻找自我保健。结果？搜索趋势显示人们正在寻找自我保健，随着 # BeKindToYourMind开始流行，该运动为186人带来了希望和支持， 一次一个勇敢的问题。本地化推动了品牌指标的2 5% 提升。数字广告创建的烤面包机，新加坡为谷歌，类别内: 电子，技术。
善待你的心灵
案例简介：During lockdown, Google Search data showed that people were searching for ways to help others but few were asking for help on their own mental health. ‘I need help’ are the three hardest words to say out loud and the stigma existed even on Google Search. Google wanted to break the cycle and started looking for solutions to make mental health help accessible across regions. By working together with psychologists, a toolkit of self-care skills were put together on google.com/covid-19. When a Covid-19 related query was typed, there was extra support in the results. We then created a brand video using real footage of people and influencers to remind people to take care of themselves like they take care of others. The creative was localised across Asian regions to inspire millions on how to search for self-care in every language and region. Results? Search trends showed people searching for self-care and the campaign got hope and support to 186M people as #BeKindToYourMind started trending, one courageous query at a time. Localization drove a 2-5% uplift in brand metrics. Digital advertisement created by Toaster, Singapore for Google, within the category: Electronics, Technology.
Be kind to your mind
案例简介：在封锁期间，谷歌搜索数据显示，人们正在寻找帮助他人的方法，但很少有人以自己的精神卫生寻求帮助。“我需要帮助” 是最难大声说出的三个词，即使在Google搜索中也存在污名。Google希望打破这种循环，并开始寻找解决方案，以使精神卫生的帮助在各个地区都能获得。通过与心理学家合作，n google.com/新型冠状病毒肺炎了一个自我护理技能工具包。当键入与新型冠状病毒肺炎相关的查询时，结果中有额外的支持。然后，我们使用人物和影响者的真实镜头制作了一个品牌视频，提醒人们像照顾他人一样照顾自己。该创意在亚洲地区进行了本地化，以启发数百万人如何在每种语言和地区寻找自我保健。结果？搜索趋势显示人们正在寻找自我保健，随着 # BeKindToYourMind开始流行，该运动为186人带来了希望和支持， 一次一个勇敢的问题。本地化推动了品牌指标的2 5% 提升。数字广告创建的烤面包机，新加坡为谷歌，类别内: 电子，技术。
Be kind to your mind
案例简介：During lockdown, Google Search data showed that people were searching for ways to help others but few were asking for help on their own mental health. ‘I need help’ are the three hardest words to say out loud and the stigma existed even on Google Search. Google wanted to break the cycle and started looking for solutions to make mental health help accessible across regions. By working together with psychologists, a toolkit of self-care skills were put together on google.com/covid-19. When a Covid-19 related query was typed, there was extra support in the results. We then created a brand video using real footage of people and influencers to remind people to take care of themselves like they take care of others. The creative was localised across Asian regions to inspire millions on how to search for self-care in every language and region. Results? Search trends showed people searching for self-care and the campaign got hope and support to 186M people as #BeKindToYourMind started trending, one courageous query at a time. Localization drove a 2-5% uplift in brand metrics. Digital advertisement created by Toaster, Singapore for Google, within the category: Electronics, Technology.
善待你的心灵
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Be kind to your mind
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