案例简介：汉堡王的招牌三明治，华勃，充满了新鲜的配料和味道预选赛 -- 太多了，不可能容纳 15 秒的美国电视媒体购买。因此，它转而使用语音激活的虚拟助手 Google Home，并故意通过阅读 Whopper 的维基百科条目来激活它来完成信息。随后成为有史以来第一个使用声控助理扩展电视节目的广告。

案例简介：Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.

汉堡的谷歌之家 | Google Home of The Whopper

案例简介：汉堡王的招牌三明治，华勃，充满了新鲜的配料和味道预选赛 -- 太多了，不可能容纳 15 秒的美国电视媒体购买。因此，它转而使用语音激活的虚拟助手 Google Home，并故意通过阅读 Whopper 的维基百科条目来激活它来完成信息。随后成为有史以来第一个使用声控助理扩展电视节目的广告。

汉堡的谷歌之家 | Google Home of The Whopper

案例简介：Burger King’s signature sandwich, The Whopper, is full of fresh ingredients and taste qualifiers – so many that it can’t possibly fit inside a 15-second US TV media buy. So, instead, it turned to voice-activated virtual assistant Google Home, and intentionally activated it to finish the message by reading The Whopper’s Wikipedia entry. What followed became the first ever ad that used a voice-activated assistant to extend a TV spot.

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汉堡的谷歌之家 | Google Home of The Whopper

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