本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
汉堡
案例简介：EntrySummary 2017 是获奖戏剧《广告狂人》 10 周年纪念日，这是一个关于广告主管唐 · 德雷珀的节目，灵感来自 1960年广告的黄金时代。在第六季的一个标志性插曲中，由唐 · 德雷珀领导的团队向亨氏客户提出了一个竞选想法: “传递亨氏。 “对他来说不幸的是，节目中的虚构营销团队不赞成这个想法。亨氏也是美国的偶像。亨氏番茄酱几代人以来一直是美国餐桌和后院烧烤的主食。这种关系已经扩展到调味品和产品组合。亨氏从不满足于品味，我们的顾客也从不满足于亨氏的品味。但是，尽管有品牌爱好，新的竞争对手对这种关系施加了压力，亨氏的信息再次成为焦点是很重要的。 简要解释
汉堡
案例简介：EntrySummary 2017 marks the 10th anniversary of the award-winning drama Mad Men, a show about Advertising executive Don Draper which draws inspiration from the golden era of 1960 Advertising. In an iconic episode from season 6, the team led by Don Draper pitches a campaign idea to the Heinz clients: “Pass The Heinz.” Unfortunately for him, the fictional marketing team from the show didn’t approve the idea. Heinz is also an American icon. Heinz ketchup has been a staple of American dinner tables and backyard BBQs for generations. And that relationship has expanded across a portfolio of condiments and products. Heinz never settles on taste and our customers never settle for less than the great taste of Heinz. But despite the brand love, new competitors were putting pressure on this relationship and it was important for the Heinz message to come to the forefront again. BriefExplanation
Burger
案例简介：EntrySummary 2017 是获奖戏剧《广告狂人》 10 周年纪念日，这是一个关于广告主管唐 · 德雷珀的节目，灵感来自 1960年广告的黄金时代。在第六季的一个标志性插曲中，由唐 · 德雷珀领导的团队向亨氏客户提出了一个竞选想法: “传递亨氏。 “对他来说不幸的是，节目中的虚构营销团队不赞成这个想法。亨氏也是美国的偶像。亨氏番茄酱几代人以来一直是美国餐桌和后院烧烤的主食。这种关系已经扩展到调味品和产品组合。亨氏从不满足于品味，我们的顾客也从不满足于亨氏的品味。但是，尽管有品牌爱好，新的竞争对手对这种关系施加了压力，亨氏的信息再次成为焦点是很重要的。 简要解释
Burger
案例简介：EntrySummary 2017 marks the 10th anniversary of the award-winning drama Mad Men, a show about Advertising executive Don Draper which draws inspiration from the golden era of 1960 Advertising. In an iconic episode from season 6, the team led by Don Draper pitches a campaign idea to the Heinz clients: “Pass The Heinz.” Unfortunately for him, the fictional marketing team from the show didn’t approve the idea. Heinz is also an American icon. Heinz ketchup has been a staple of American dinner tables and backyard BBQs for generations. And that relationship has expanded across a portfolio of condiments and products. Heinz never settles on taste and our customers never settle for less than the great taste of Heinz. But despite the brand love, new competitors were putting pressure on this relationship and it was important for the Heinz message to come to the forefront again. BriefExplanation
汉堡
暂无简介
Burger
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
