To celebrate Giving Tuesday, St Jude Children’s Research Hospital has partnered with BBDO, Facebook Creative Shop and Flight School to launch a unique VR experience in honor of St Jude and the families they support…the 'St Jude Hall of Heroes'.Inspired by the bravery and resilience of the children being treated at St Jude, the St Jude Hall of Heroes experience imagines patients as larger than life superheroes. Viewers hear directly from patients and their families, celebrating their stories and spreading awareness of childhood cancer and other life-threatening diseases. The experience is set on floating islands—each island with statues 60 feet tall, each one unique in representing a St. Jude patient and their story.The Idea was chosen following a competition at last summer’s Cannes Lions Festival. The experience will be available to demo on Oculus Quest devices exclusively in select Best Buy stores. The VR experience will be available more broadly on the Oculus platform in early 2020.CreditsAgency: BBDO New YorkChief Creative Officer, BBDO Worldwide: David LubarsChief Creative Offier, BBDO New York: Greg HahnEVP, Executive Creative Director: Tom MarkhamSr. Art Director: Martin StaafVP, Head of Innovation: Vishal Dheiman Interactive Producer: Chava QuinnDirector: Andrew OsborneChief Strategy Officer: Crystal RixDirector of Integrated Production: David RolfeFront End Engineer: Nick RussoQA Manager: Jimmy McGeeJunior Copywriter: Sandi SpinoCorporate Communications Manager: Kaley TurnerFacebookCMO, Facebook AR/VR: Rebecca Van DyckDirector, Emerging Platforms: Eric OldrinPartner & Strategic Marketing Director: Paula CuneoClient Partner: Eric LaurenceCreative Agency Partner: Dave SurganPartner & Experience Marketing Manager: Lauren BurmasterDirector, Global Creative Councils: Kristen CarlsonEvent Marketer: Jaclyn PollackProject Manager: Melissa GrisbyClient Solutions Manager, Non-Profit: Cam GambleVertical Lead: Neisha Tweed BellCreative Strategist: Annie FosterCreative Strategist: Kissa FernandezCreative Strategist: Jeremy Smallwood Creative Strategist: Bruno MaugeryCreative Strategist: Jill ApplebaumDesigner: Frances SmithDesigner: Tim HubnerProducer: Caitlin TranProducer: Annie PorterCreative Researcher: Mila Fang Xia Corporate Communications Manager: Simone LevienLead Commercial Counsel: Jonathan FauraFlight SchoolCo-Founder/Executive Creative Director: Limbert FabianExecutive Producer: Taylor WilliamsProducer: Matthew BaughmanAssociate Producer: Julia GibsonMarketer: Sara Hebert