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圣路易斯儿童医院: 追求知识运动
案例简介:
圣路易斯儿童医院: 追求知识运动
案例简介:
St. Louis Children's Hospital: Pursue Knowing Campaign
案例简介:
St. Louis Children's Hospital: Pursue Knowing Campaign
案例简介:
圣路易斯儿童医院: 追求知识运动
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St. Louis Children's Hospital: Pursue Knowing Campaign
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基本信息
- 广告品牌: St. Louis Children's Hospital
- 发布日期: 2011-05
- 行业领域: 生活服务 , 医疗/护理
- 媒体类别: 图文 , 活动
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Until a child is sick, a parent pays little attention to which hospital they should rely upon. St. Louis Children's Hospital is a world leader in children's medicine. They asked McKee Wallwork Cleveland to develop a way to more fully communicate why sick children from all over the world are brought to them to be healed. The answer can be summed up in one word: Knowing. This short video explains how a fully integrated campaign communicates in a very unconventional way that medical expertise and a special understanding of children is what makes St. Louis Children's Hospital the best choice when a child becomes sick.
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