本案例默认翻译为中文，点击可切换回原语言
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后果
案例简介：该广告系列是沿着3个景点及其图形改编而成的。所有来文都围绕着不遵循卫生当局的建议以防止Covid 19的后果。在这种情况下，在Bijapy和Spafilms，我们一直很清楚，我们必须选择一种坚硬，直接和无阴影的视觉语言，这表明了不遵守这些措施的影响。经常触及我们最爱的人以及我们最亲密的圈子的效果。为此，我们依靠打破第四堵墙的资源，因为角色认为他们是虚构的，并与竞选活动的目标公众交谈。 跳过检疫 = 插管你最好的朋友 无保护家庭团聚 = 埋葬你的祖母 不要给房子通风 = 让你妻子去重症监护室
后果
案例简介：The campaign is developed along 3 spots and their graphic adaptations. All the communication revolves around the consequences of not following the recommendations of the health authorities to protect against Covid 19. On this occasion, at Bijapy and Spafilms we have always been clear that we had to opt for a hard, direct and unshaded visual language, which shows the effects of not complying with the measures. Effects that often touch the people we love most and from our closest circles. And for this we rely on the resource of breaking the fourth wall, because the characters assume that they are fiction and talk to the public to which the campaign is targeted. Skipping quarantine = Intubating your best friend Unprotected family reunion = Burying your grandmother Do not ventilate the house = Admit your wife to the ICU
Consequences
案例简介：该广告系列是沿着3个景点及其图形改编而成的。所有来文都围绕着不遵循卫生当局的建议以防止Covid 19的后果。在这种情况下，在Bijapy和Spafilms，我们一直很清楚，我们必须选择一种坚硬，直接和无阴影的视觉语言，这表明了不遵守这些措施的影响。经常触及我们最爱的人以及我们最亲密的圈子的效果。为此，我们依靠打破第四堵墙的资源，因为角色认为他们是虚构的，并与竞选活动的目标公众交谈。 跳过检疫 = 插管你最好的朋友 无保护家庭团聚 = 埋葬你的祖母 不要给房子通风 = 让你妻子去重症监护室
Consequences
案例简介：The campaign is developed along 3 spots and their graphic adaptations. All the communication revolves around the consequences of not following the recommendations of the health authorities to protect against Covid 19. On this occasion, at Bijapy and Spafilms we have always been clear that we had to opt for a hard, direct and unshaded visual language, which shows the effects of not complying with the measures. Effects that often touch the people we love most and from our closest circles. And for this we rely on the resource of breaking the fourth wall, because the characters assume that they are fiction and talk to the public to which the campaign is targeted. Skipping quarantine = Intubating your best friend Unprotected family reunion = Burying your grandmother Do not ventilate the house = Admit your wife to the ICU
后果
暂无简介
Consequences
暂无简介
基本信息
- 广告战役： #Comunidad de Madrid Youth CardCaixaBank-平面-9d93#
- 广告品牌： Comunidad de Madrid Youth CardCaixaBank
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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