本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
每一个速度都有一个后果
案例简介：简要解释 “后果” TVC 描述了一个骑自行车的小男孩和一辆以七种不同速度接近的汽车之间的事件中的七个不同结果。在汽车的最慢速度下，碰撞是完全避免的，但是随着速度的增加，其他场景描绘了更严重的结果, 最终在一个场景中，汽车缠绕在杆子上，自行车在空中飞行。 EntrySummary 人们不想被告知放慢速度。即使他们很少加速，研究已经向我们表明，他们这样做是作为一个经过计算的风险 -- 一个不会伤害我的决定。与其告诉他们该做什么，我们还必须向他们强调，他们的旅行速度实际上是他们的选择; 他们通过推挤加速器来控制的速度。但这种选择与他们愿意暴露自己和他人的风险水平直接相关。
每一个速度都有一个后果
案例简介：BriefExplanation The ‘Consequences’ TVC depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air. EntrySummary People don’t want to be told to slow down. Even if they infrequently speed, research has shown us that it’s something they do so as a calculated risk – a decision that isn’t going to harm me. Rather than tell them, what to do we had to reinforce to them that their travel speed is in fact their choice; one that they control with the push of the accelerator. But that choice is directly related to the level of risk they’re willing to expose themselves and others to.
Every Speed Has A Consequence
案例简介：简要解释 “后果” TVC 描述了一个骑自行车的小男孩和一辆以七种不同速度接近的汽车之间的事件中的七个不同结果。在汽车的最慢速度下，碰撞是完全避免的，但是随着速度的增加，其他场景描绘了更严重的结果, 最终在一个场景中，汽车缠绕在杆子上，自行车在空中飞行。 EntrySummary 人们不想被告知放慢速度。即使他们很少加速，研究已经向我们表明，他们这样做是作为一个经过计算的风险 -- 一个不会伤害我的决定。与其告诉他们该做什么，我们还必须向他们强调，他们的旅行速度实际上是他们的选择; 他们通过推挤加速器来控制的速度。但这种选择与他们愿意暴露自己和他人的风险水平直接相关。
Every Speed Has A Consequence
案例简介：BriefExplanation The ‘Consequences’ TVC depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air. EntrySummary People don’t want to be told to slow down. Even if they infrequently speed, research has shown us that it’s something they do so as a calculated risk – a decision that isn’t going to harm me. Rather than tell them, what to do we had to reinforce to them that their travel speed is in fact their choice; one that they control with the push of the accelerator. But that choice is directly related to the level of risk they’re willing to expose themselves and others to.
每一个速度都有一个后果
暂无简介
Every Speed Has A Consequence
暂无简介
基本信息
- 广告品牌： Transport Accident Commission (Victoria)
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
