案例简介：阿贝 · 皮埃尔的运动与 A + P。 随着冬天的到来，abb é Pierre Foundation 正在推出一个 与他们的新机构 Altmann + Pacreau 合作。 为了提高认识，让尽可能多的人加入进来, 该机构想强调的事实是，穷人的住房是每个人的 关心。 统计显示，在每天生活在街头的 20,000 人当中, 在法国，超过 150,000 人无家可归，400万人生活在不合标准的环境中 住房。 随着失业率和租金的上升，占大多数的 家庭的预算，只需要失业就能走上街头。 由口号 “排斥可以包括任何人” 领导，这一运动 从广告牌广告开始，人们伸出手来帮助自己。 一个回文风格的视频展示了一个情况的两面 在电视、剧院和网上播出。 这个故事讲述了一个不幸的人在走向不安全的道路上 最终回到正轨，通过支持恢复了他的尊严 阿贝 · 皮埃尔基金会。每一个场景都被准确地拍摄并讲述了 不管你是向前还是向后看，都有不同的故事。 这是一个积极的信息，避免了通常悲惨的描述 通常表现在关于贫困的运动中。 这部电影的标题是 “善良，倒带”，将在视频播放器上提供自动倒带功能 -- 这是说明生活中突然下降的关键点 在慈善机构的帮助下发生了积极的变化。

案例简介：Abbé Pierre’s campaign with A+P. With winter around the corner, Abbé Pierre Foundation are launching a campaign with their new agency, Altmann+Pacreau. To increase awareness and get as many people as possible on board, the agency would like to highlight the fact that poor housing is everyone’s concern. On top of the 20,000 people living everyday on the streets, statistics show that in France, over 150,000 people are homeless and 4 million live in substandard housing. With the rise of unemployment and rents representing the majority of a households’ budget, all it takes is a job loss to end up on the streets. Lead by the catchphrase “Exclusion can include anyone”, this campaign begins with billboard ads where people reach out to help their own selves. A palindrome style video showcasing the two sides of a situation will also be aired on television, theatres and available online. The story is of an unfortunate man on the downward path to insecurity who eventually gets back on track and regains his dignity through the support of the Abbé Pierre Foundation. Every scene has been shot accurately and tells a different story whether you watch it forwards or backwards. The reveal is a positive message that avoids the usual miserable portrayals commonly shown in campaigns about poverty. Titled “Be kind, rewind”, the film will be available on video player with an auto- rewind feature –a key point to illustrate how a sudden fall in life can be positively transformed with the help of a charity’s solidarity.

善待，倒回 | Be Kind, Rewind

案例简介：阿贝 · 皮埃尔的运动与 A + P。 随着冬天的到来，abb é Pierre Foundation 正在推出一个 与他们的新机构 Altmann + Pacreau 合作。 为了提高认识，让尽可能多的人加入进来, 该机构想强调的事实是，穷人的住房是每个人的 关心。 统计显示，在每天生活在街头的 20,000 人当中, 在法国，超过 150,000 人无家可归，400万人生活在不合标准的环境中 住房。 随着失业率和租金的上升，占大多数的 家庭的预算，只需要失业就能走上街头。 由口号 “排斥可以包括任何人” 领导，这一运动 从广告牌广告开始，人们伸出手来帮助自己。 一个回文风格的视频展示了一个情况的两面 在电视、剧院和网上播出。 这个故事讲述了一个不幸的人在走向不安全的道路上 最终回到正轨，通过支持恢复了他的尊严 阿贝 · 皮埃尔基金会。每一个场景都被准确地拍摄并讲述了 不管你是向前还是向后看，都有不同的故事。 这是一个积极的信息，避免了通常悲惨的描述 通常表现在关于贫困的运动中。 这部电影的标题是 “善良，倒带”，将在视频播放器上提供自动倒带功能 -- 这是说明生活中突然下降的关键点 在慈善机构的帮助下发生了积极的变化。

善待，倒回 | Be Kind, Rewind

案例简介：Abbé Pierre’s campaign with A+P. With winter around the corner, Abbé Pierre Foundation are launching a campaign with their new agency, Altmann+Pacreau. To increase awareness and get as many people as possible on board, the agency would like to highlight the fact that poor housing is everyone’s concern. On top of the 20,000 people living everyday on the streets, statistics show that in France, over 150,000 people are homeless and 4 million live in substandard housing. With the rise of unemployment and rents representing the majority of a households’ budget, all it takes is a job loss to end up on the streets. Lead by the catchphrase “Exclusion can include anyone”, this campaign begins with billboard ads where people reach out to help their own selves. A palindrome style video showcasing the two sides of a situation will also be aired on television, theatres and available online. The story is of an unfortunate man on the downward path to insecurity who eventually gets back on track and regains his dignity through the support of the Abbé Pierre Foundation. Every scene has been shot accurately and tells a different story whether you watch it forwards or backwards. The reveal is a positive message that avoids the usual miserable portrayals commonly shown in campaigns about poverty. Titled “Be kind, rewind”, the film will be available on video player with an auto- rewind feature –a key point to illustrate how a sudden fall in life can be positively transformed with the help of a charity’s solidarity.

暂无简介

善待，倒回 | Be Kind, Rewind

暂无简介