Visual Taste of 39 ¾|短视频,图文|广告营销案例【ADGuider广告指南】

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39 Taste 的视觉味道

案例简介：高级酿酒师朱拉正在取笑其威士忌的粉丝，他发起了一场新的运动，展示了艺术家对人们品尝三十九岁和三十五岁威士忌的印象, 在明年推出之前。创意机构霍勒是在线和体验活动的幕后黑手，该活动被称为 “39 年代的视觉品味”，始于 Jura 威士忌节, 与会者得到了一个独特的机会品尝特殊的饮料。艺术家罗比的棕色鞋子，冰球集体，是在现场捕捉品酒师的反应，他的作品现在正在 Jura 的 Facebook 页面上展示, 以及通过推特分发。

39 Taste 的视觉味道

案例简介：Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, where attendees were given an exclusive chance to taste the special tipple. Artist Robbie’s Brown Shoes, of the Puck Collective, was on hand to capture the reactions of the tasters and his creations are now being shown on Jura’s Facebook page, as well as distributed via Twitter.