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DNA 之旅
案例简介:在这部在线旅游网站 Momondo 的情感电影中,志愿者被问及他们的民族身份。这些人认为自己是自己国家的纯产品: 例如,100% 法语或英语。这个英国人承认怀疑外国人,尤其是德国人。在为 DNA 测试提供唾液样本后,结果证明它们都有不同的起源: 英国人甚至有一些德语。“如果人们知道自己的遗产,世界上就不会有极端主义,” 这位法国妇女说。开放的世界始于开放的心态。
DNA 之旅
案例简介:During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind.
The DNA Journey
案例简介:在这部在线旅游网站 Momondo 的情感电影中,志愿者被问及他们的民族身份。这些人认为自己是自己国家的纯产品: 例如,100% 法语或英语。这个英国人承认怀疑外国人,尤其是德国人。在为 DNA 测试提供唾液样本后,结果证明它们都有不同的起源: 英国人甚至有一些德语。“如果人们知道自己的遗产,世界上就不会有极端主义,” 这位法国妇女说。开放的世界始于开放的心态。
The DNA Journey
案例简介:During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind.
DNA 之旅
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The DNA Journey
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基本信息
- 广告战役: #Dear mom and dad#
- 广告品牌: Momondo
- 发布日期: 2016-06-01
- 行业领域: 生活服务 , 旅行社 , 旅游/娱乐
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- The European Advertising Festival 2016 Gold Eurobest
- Cannes Lions 2017 Bronze Lion
- Europes Premier Creative Awards 2016 Silver
- The European Advertising Festival 2016 Silver Eurobest
- The One Show 2017 Gold
- International ANDY Awards 2017 Bronze
- AME Awards 2017 Third Prize Award
- The One Show 2017 Silver
- AdForum Business Creative Report 2017 1
- Design and Art Direction 2017 Wood Pencil
- Cannes Lions 2017 Silver Lion
- Cannes Lions 2017 Gold Lion
- AME Awards 2017 Second Prize Award
- Europes Premier Creative Awards 2016 Gold
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