THE DNA JOURNEY 戛纳狮 - 公关类 - A08组金奖 2016 - 2017戛纳狮 - 影片类 - E03组 - 银奖 2016 - 2017戛纳狮 - 影片类 - E01组 - 银奖 2016 - 2017戛纳狮 - 公关类 - E01组 - 银奖 2016 - 2017戛纳狮 - 公关类 - B04组 - 银奖 2016 - 2017戛纳狮 - 促销类 - A06组 - 入围奖 2016 - 2017戛纳狮 - 促销类 - E01组 - 入围奖 2016 - 2017戛纳狮 - 促销类 - B05组 - 入围奖 一场未知目的地的旅行，不是跟着心走，而是跟DNA走。 MOMONDO | &Co./NoA | 2017PR - A08 Travel, Transport & Leisure Outcome Globally, 1133 articles (over 67 countries) about The DNA Journey totaling 8.43 billion media impressions. We got coverage in a variety of our identified top media such as Today, CNN, Oprah, Huffington Post, Adweek, Aplus etc. with an estimated AVE of 15 million EUR*The coverage was very positive and consisted of a mix of stories of the main film’s viral success as well as positive reporting on the emotional content of the video and momondo’s purpose. This was supplied by a wide variety of trade media thought leadership reporting on the social engagement success of the campaign films and how a company can create a viral success.The engagement with our campaign was a true viral success, far eclipsing any previous viral campaigns in the travel industry.The DNA Journey film has to date generated a stunning 394 million views (98 % organic) across Facebook, YouTube and our site letsopenourworld.com driving 13.8 million engagements. The film was shared organically with many Facebook users quoting it as an antidote to prejudice, global conflict and political turmoil and as an example of how much we as humans have in common.Even though our campaign was designed as a brand builder, we saw a significant uplift in traffic in the days after the campaign with global traffic to our site increasing 45 and 43 percent in the two days immediately after the campaign launch. Moreover, momondo’s global market share increased by 2 percent as a direct result of the campai