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保护野生动物。保护我们。
案例简介：野生动物市场和其他供人类消费的野生动物贸易被认为是前所未有新型冠状病毒肺炎大流行的原因，这使人类面临更危险疾病的威胁，同时也使野生动物面临灭绝的威胁。因此，当我们采取行动保护野生动物时，反过来，我们也在采取行动保护自己免受未来致命疾病的侵害。 正是在这个前提下，我们为野生动物保护协会WCS开展了一场运动，这将导致人们采取直接行动并与国会议员接触，并敦促他们制定旨在禁止美国市场上野生动植物贸易的政策和联邦立法，并向联合国施加压力，要求其通过一项决议，以停止人类消费的商业野生动植物贸易 (尤其是鸟类和哺乳动物)。 为了最有效地传达我们的信息，我们选择关注已经成为这场大流行的简写的图像，即防护面具。这个星球上的每个人现在都有个人联系的图像。通过将面具用作空白画布，我们将被贩运的野生动植物的图像直接投射在顶部，快速传达了人类消费的野生动植物的连通性，以及它们在这种和未来流行病中的作用，以及保护一个物种如何导致保护另一个物种，我们。由美国阳狮集团为野生动物保护协会制作的电影广告，类别为: 公共利益，非政府组织。
保护野生动物。保护我们。
案例简介：Thought to have been the cause of the unprecedented COVID-19 pandemic, wildlife markets and other wildlife trade for human consumption leaves the human population exposed to the threat of more dangerous diseases—while also leaving wildlife exposed to threats of extinction. So, when we act to protect wildlife, in turn, we are acting to protect ourselves from future deadly diseases. It’s with this premise that we developed a campaign for the Wildlife Conservation Society, WCS, that would lead people to take direct action and reach out to members of congress and urge them to enact policies and federal legislation that aim to ban wildlife trade in the U.S. market as well as putting pressure on the U.N. to pass a resolution to stop commercial wildlife trade (particularly birds and mammals) for human consumption. To most effectively communicate our message we chose to focus on image that has become shorthand for this pandemic, the protective mask. An image every person on the planet now has a personal connection to. By utilizing the mask as a blank canvas we project images of trafficked wildlife directly on top, quickly communicating the connectedness of wildlife for human consumption and their role in this and future pandemics and how protecting one species leads to protecting another, us. Film advertisement created by Publicis Groupe, United States for Wildlife Conservation Society, within the category: Public Interest, NGO.
Protect Wildlife. Protect Us.
案例简介：野生动物市场和其他供人类消费的野生动物贸易被认为是前所未有新型冠状病毒肺炎大流行的原因，这使人类面临更危险疾病的威胁，同时也使野生动物面临灭绝的威胁。因此，当我们采取行动保护野生动物时，反过来，我们也在采取行动保护自己免受未来致命疾病的侵害。 正是在这个前提下，我们为野生动物保护协会WCS开展了一场运动，这将导致人们采取直接行动并与国会议员接触，并敦促他们制定旨在禁止美国市场上野生动植物贸易的政策和联邦立法，并向联合国施加压力，要求其通过一项决议，以停止人类消费的商业野生动植物贸易 (尤其是鸟类和哺乳动物)。 为了最有效地传达我们的信息，我们选择关注已经成为这场大流行的简写的图像，即防护面具。这个星球上的每个人现在都有个人联系的图像。通过将面具用作空白画布，我们将被贩运的野生动植物的图像直接投射在顶部，快速传达了人类消费的野生动植物的连通性，以及它们在这种和未来流行病中的作用，以及保护一个物种如何导致保护另一个物种，我们。由美国阳狮集团为野生动物保护协会制作的电影广告，类别为: 公共利益，非政府组织。
Protect Wildlife. Protect Us.
案例简介：Thought to have been the cause of the unprecedented COVID-19 pandemic, wildlife markets and other wildlife trade for human consumption leaves the human population exposed to the threat of more dangerous diseases—while also leaving wildlife exposed to threats of extinction. So, when we act to protect wildlife, in turn, we are acting to protect ourselves from future deadly diseases. It’s with this premise that we developed a campaign for the Wildlife Conservation Society, WCS, that would lead people to take direct action and reach out to members of congress and urge them to enact policies and federal legislation that aim to ban wildlife trade in the U.S. market as well as putting pressure on the U.N. to pass a resolution to stop commercial wildlife trade (particularly birds and mammals) for human consumption. To most effectively communicate our message we chose to focus on image that has become shorthand for this pandemic, the protective mask. An image every person on the planet now has a personal connection to. By utilizing the mask as a blank canvas we project images of trafficked wildlife directly on top, quickly communicating the connectedness of wildlife for human consumption and their role in this and future pandemics and how protecting one species leads to protecting another, us. Film advertisement created by Publicis Groupe, United States for Wildlife Conservation Society, within the category: Public Interest, NGO.
保护野生动物。保护我们。
暂无简介
Protect Wildlife. Protect Us.
暂无简介
基本信息
- 广告品牌： Wildlife Conservation Society
- 发布日期： 2020-10
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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