本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
西雅图最好的咖啡: 星巴克大楼接管
案例简介:
西雅图最好的咖啡: 星巴克大楼接管
案例简介:
Seattle's Best Coffee: Starbucks building take over
案例简介:
Seattle's Best Coffee: Starbucks building take over
案例简介:
西雅图最好的咖啡: 星巴克大楼接管
暂无简介
Seattle's Best Coffee: Starbucks building take over
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
案例详情
The next big thing from Starbucks, isn’t Starbucks. To celebrate the launch of the new Seattle’s Best Coffee identity, Seattle-based Creature (www.welcometocreature.com) and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. Along the way, the company launched its first new piece of content under the new identity with the “building take over” video – check it out at www.seattlesbestcoffee.com (scroll to the bottom of the page). The new logo is designed to be a flexible, universal symbol that is as comfortable in a quick-serve restaurant as it is in a café or on a canned product or package in a grocery store. It reflects the new direction for the company using symbols associated with the coffee experience (a cup, a drop, a smile) in an unexpected way.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息