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星巴克大楼接管
案例简介：星巴克的下一件大事不是星巴克。为了庆祝新西雅图最佳咖啡品牌的推出，总部位于西雅图的生物 (www.welcometocreature.com) 和 Zeno 集团合作，帮助该品牌接管西雅图标志性的星巴克大楼。5月11日一夜之间，一个秘密团队用新标志包裹着著名的星巴克警报器。一路上, 该公司推出了新身份下的第一个新内容，视频是 “建筑接管” -- 在 www.seattlesbestcoffee.com (滚动到页面底部) 查看。新标志被设计成一个灵活、通用的符号，在速食餐厅里就像在咖啡馆里一样舒适，在杂货店里也一样舒适。它以一种意想不到的方式反映了公司使用与咖啡体验相关的符号 (一杯、一滴、一个微笑) 的新方向。
星巴克大楼接管
案例简介：The next big thing from Starbucks, isn’t Starbucks. To celebrate the launch of the new Seattle’s Best Coffee identity, Seattle-based Creature (www.welcometocreature.com) and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. Along the way, the company launched its first new piece of content under the new identity with the “building take over” video – check it out at www.seattlesbestcoffee.com (scroll to the bottom of the page). The new logo is designed to be a flexible, universal symbol that is as comfortable in a quick-serve restaurant as it is in a café or on a canned product or package in a grocery store. It reflects the new direction for the company using symbols associated with the coffee experience (a cup, a drop, a smile) in an unexpected way.
Starbucks Building Take Over
案例简介：星巴克的下一件大事不是星巴克。为了庆祝新西雅图最佳咖啡品牌的推出，总部位于西雅图的生物 (www.welcometocreature.com) 和 Zeno 集团合作，帮助该品牌接管西雅图标志性的星巴克大楼。5月11日一夜之间，一个秘密团队用新标志包裹着著名的星巴克警报器。一路上, 该公司推出了新身份下的第一个新内容，视频是 “建筑接管” -- 在 www.seattlesbestcoffee.com (滚动到页面底部) 查看。新标志被设计成一个灵活、通用的符号，在速食餐厅里就像在咖啡馆里一样舒适，在杂货店里也一样舒适。它以一种意想不到的方式反映了公司使用与咖啡体验相关的符号 (一杯、一滴、一个微笑) 的新方向。
Starbucks Building Take Over
案例简介：The next big thing from Starbucks, isn’t Starbucks. To celebrate the launch of the new Seattle’s Best Coffee identity, Seattle-based Creature (www.welcometocreature.com) and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. Along the way, the company launched its first new piece of content under the new identity with the “building take over” video – check it out at www.seattlesbestcoffee.com (scroll to the bottom of the page). The new logo is designed to be a flexible, universal symbol that is as comfortable in a quick-serve restaurant as it is in a café or on a canned product or package in a grocery store. It reflects the new direction for the company using symbols associated with the coffee experience (a cup, a drop, a smile) in an unexpected way.
星巴克大楼接管
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Starbucks Building Take Over
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