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难民实时推特回应
案例简介：大赦国际用一些意想不到的视频信息来回应人们关于难民危机的推文: 来自黎巴嫩和肯尼亚难民营难民自己的实时个人回复，敦促他们采取行动。这场活动由奥美伦敦策划，本周一直在进行,将监控来自世界各地的成千上万条谈论难民危机的公共推文。与此同时，难民营中的大赦队正在与营地居民和摄影机构 Magnum 合作，记录和发布个人视频信息，以回应选定的推特。每一次实时回复都会强调，每个难民都是被迫陷入非同寻常境地的普通人。这些电影正在拍摄中，并在两小时内直播。在每个视频中，难民将感谢推特对他们表示支持，但提醒他们愤怒是不够的，并鼓励他们签署全球请愿书。
难民实时推特回应
案例简介：Amnesty International is responding to people's tweets about the refugee crisis with some unexpected video messages: real-time personal replies from refugees themselves in camps in Lebanon and Kenya, urging them to #TakeAction.The campaign, orchestrated by Ogilvy London and running all this week, will monitor tens of thousands of public tweets from around the world talking about the refugee crisis. Meanwhile, Amnesty teams on the ground in refugee camps are working with the camps' inhabitants and photo agency Magnum to record and post individual video messages in response to the selected tweets. Every real-time reply will highlight that each refugee is an ordinary person forced into an extraordinary situation. The films are being shot, and sent live within a two-hour timeframe.In each video, the refugee will thank the tweeter for their show of support but remind them that outrage is not enough, and encourage them to sign a global petition.
Refugees Real-Time Tweet Responses
案例简介：大赦国际用一些意想不到的视频信息来回应人们关于难民危机的推文: 来自黎巴嫩和肯尼亚难民营难民自己的实时个人回复，敦促他们采取行动。这场活动由奥美伦敦策划，本周一直在进行,将监控来自世界各地的成千上万条谈论难民危机的公共推文。与此同时，难民营中的大赦队正在与营地居民和摄影机构 Magnum 合作，记录和发布个人视频信息，以回应选定的推特。每一次实时回复都会强调，每个难民都是被迫陷入非同寻常境地的普通人。这些电影正在拍摄中，并在两小时内直播。在每个视频中，难民将感谢推特对他们表示支持，但提醒他们愤怒是不够的，并鼓励他们签署全球请愿书。
Refugees Real-Time Tweet Responses
案例简介：Amnesty International is responding to people's tweets about the refugee crisis with some unexpected video messages: real-time personal replies from refugees themselves in camps in Lebanon and Kenya, urging them to #TakeAction.The campaign, orchestrated by Ogilvy London and running all this week, will monitor tens of thousands of public tweets from around the world talking about the refugee crisis. Meanwhile, Amnesty teams on the ground in refugee camps are working with the camps' inhabitants and photo agency Magnum to record and post individual video messages in response to the selected tweets. Every real-time reply will highlight that each refugee is an ordinary person forced into an extraordinary situation. The films are being shot, and sent live within a two-hour timeframe.In each video, the refugee will thank the tweeter for their show of support but remind them that outrage is not enough, and encourage them to sign a global petition.
难民实时推特回应
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Refugees Real-Time Tweet Responses
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基本信息
- 广告战役： #Refugees Real-44a20#
- 广告品牌： REFUGEE CRISIS AWARENESS CAMPAIGN
- 发布日期： 2017-02-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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