Real-Time Virtual Reality Experience for Bjork's Notget|海报/平面|广告营销案例【ADGuider广告指南】

比约克 Notget 的实时虚拟现实体验

案例简介：活动描述 Notget VR 将观众置于 Vulnicura 的世界中，让观众体验到与音乐和比约克本人的情感个人联系。在一片黑暗、高耸的风景中，观众遇到了阿凡达形式的比约克，她的外表在整个表演中经历了蜕变，并得到了重生。虚拟现实使观众能够在表演过程中探索环境，因为雾、尘埃和实体填满了比约克周围的空间; 这些元素的行为是由观众的行为和对作品的反应决定的。它是比约克在音乐和表演背景下不断探索虚拟现实创造潜力的一部分,是 Bjork Digital 的新成员。执行伦敦运动捕捉工作室 Imaginarium 为该项目录制了 bj ö rk 的 Notget 的新表演, 该团队收集了高保真的点云数据，用这些数据将艺术家转化为化身。以这个为起点，模拟实验了形式、纹理和颜色，以创造一种体现 Vulnicura 视觉语言的氛围和美学。他们在 Houdini 和 3DS Max 中模拟景观和角色设计，并应用内部开发的照片逼真的细节和纹理。由此产生的虚拟现实的高质量尽可能接近他们在其他媒体上的工作。通过这种方法，模拟已经突破了当前虚拟现实技术可以实现的界限，创造了一种电影和运输的观众体验。

比约克 Notget 的实时虚拟现实体验

案例简介：CampaignDescription Notget VR places the audience within the world of Vulnicura, allowing viewers to experience an emotive personal connection with the music, and with Björk herself. Within a dark, towering landscape, the viewer encounters Björk in avatar form, her appearance fragmenting and regenerating as she undergoes a metamorphosis throughout the performance. VR enables the viewer to explore the environment during the performance, as mist, motes and entities fill the space around Björk; the behaviour of these elements is determined by the viewer’s actions and responses to the piece.It forms part of Björk’s ongoing exploration of the creative potential of VR in the context of music and performance, and is a new addition to Bjork Digital. Execution A new performance of Notget by Björk was recorded for the project at London motion-capture studio Imaginarium, where the team gathered high-fidelity point-cloud data with which to transform the artist into an avatar. Using this as a starting point, Analog experimented with form, texture and colour to create an atmosphere and aesthetic that embodies the visual language of Vulnicura. They modeled the landscape and character designs in Houdini and 3DS Max, and applied photo-realistic details and textures developed in-house. The high quality of the resulting VR is as close as possible to that which they achieve with their work in other media. Through this approach, Analog have pushed the boundaries of what is achievable with current VR technologies, creating a cinematic and transportive viewer experience.