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孤儿的现实在引人注目的收养运动中实现

案例简介：孤儿的现实在引人注目的收养运动中实现约翰内斯堡 2013年5月23日--目前有 200万名孤儿，南非放弃和易受伤害儿童的人数将增加到超过 550万 2015年。在一个新的电台和电视宣传活动，通过联合与老上海鞭炮厂、楣电影 Mediology, 我们要创造意识通过南非的实实在在的问题通过情感上引人注目的活动，旨在找出更美满的家庭为这些孤儿和被遗弃的,人们考虑采用的一种选择。去年发表的一份报告中，只有 2,000 名儿童通过每年增加 29% 的孤儿在四年期间减少收养儿童的 52%, 使之成为一个非常现实的问题和挑战，在南非。除此之外，人文科学研究理事会报告说，有 800万多万儿童生活的儿童补助金，使持续的经济压力。大卫 · 泰勒, 老上海的创意总监说，近东救济工程处的任务是创造一个电视广告、广播宣传，却让一个目标市场是不考虑通过作为一种备选办法，目的是要提高, 通过速率在南非。 “月间和 1000万兰特的自由媒体曝光 Mediology 进行谈判，我们抓住了这个机会，创造一个有意义的和令人信服的信息, 这将是值得的捕捉所有南非人的心中，”他说。他说，“以我们当中许多人理所当然的东西--父母-我们翻译本成一个简单的孩子的娱乐体验, 通过联手楣的电影导演马克 · Rowlston，我们的愿景是通过明亮的指导说明，角度，铸造和照明。” “输出看到一个极好的故事来的生活，一个故事，吸引人的角度来看是失去父母的儿童，他们的希望和它们如何看待世界” 泰勒。他还说，故事的一个小男孩插入 “现金价值” 硬币成爪游戏在街机设定，看到 siloutte 和他的母亲，他抓住了奖品。但随着爪水滴娃娃，他，先生们，消失，信息的传染给观众或听众更多的思考。在此查看 TVC: http://www.youtube.com/watch?v=Aw4dk8Ey1UA “的消息，每个孩子都应该有第二次机会在家庭，导致重新肯定认为通过作为一个选项，” 泰勒说。“在我们开始这场，我们希望更多的南非人把握工作的现实意味着失去家庭的儿童，从孩子的角度。电台广告，泰勒说，他们把一个无辜的童谣，孩子平静而改变，如韵表示认罪，对失去父母的孩子。“信息就是: 你们能给孩子一个机会审议通过，” 他解释道。听着，或下载广播广告在这里: https://soundcloud.com/tincanpr/national-adoption-coalition 韵读: 'Twinkle，一闪小星星，我想知道你在哪里吗？你梦到我吗？你可以教我放风筝？我需要你的指导和建议，拥抱和亲吻也不错。我知道你会照顾我的每一天，请你让我现在就要帕姆 · 威尔逊，头 JHB 时收养儿童的福利和董事会成员的国家通过联合的评论: “我们在处理儿童保护周我们利用这一平台的推出我们的附加选项战役, 这将有助于提高认识清楚这将意味着在一个孩子的生命，一个充满爱的家。” 她补充道: “缺乏了解，通过许多怀有一种误解的过程, 但是通过正在开展的集中宣传活动的新电视和电台曝光我们增加的速率在南非。更重要的是，我们的目标是建立一个了解文化各异的人们通过是一种选择。” 她指出，我们都是相互联系，因此，儿童是我们全社会的责任来帮助减轻这一实实在在的问题。 “作为附加选项发起，我们希望所有南非人产生共鸣，它结合不孕不育所面临的问题, 单个的人想成为父母或家庭成员要敞开心扉与家庭的儿童。那些可以提供非常需要的安全对孤儿和被遗弃儿童的收养家庭的希望能够让更多的孩子有了第二次机会，”威尔逊结束。欲了解更多信息请访问: www.adoption.org.咱还是加入谈话的微博: # 通过或打电话的呼叫中心 0800 864 658。-完- * 编辑说明 * * 更多关于通过与统计有 200万多名儿童他们正在南非等待被收养。每年的平均收养率是 0.2%，即每年大约 2,000 名儿童，这几乎不包括每年进入该系统的新儿童人数。南非精算协会估计，到 2015年，南非孤儿人数将增加 350万，达到惊人的 550万，但同时被收养的孤儿也将减少。南非种族关系研究所 (SAIRR) 的一项研究发现，收养不是家庭中常见的选择。许多孤儿由家人或朋友通过非正式安排照顾，称为亲属寄养。南非统计局估计，有 140万儿童生活在这些安排之下。同一项研究还发现，在四年 (2005-2009) 期间，孤儿人数增加了 29%，同期收养人数减少了 52%。据救世军称，许多孤儿如果得不到适当的照顾，最终会成为人口贩运活动的产物，非洲是世界上童工比例最高的国家，占 8000万 (41%) 大部分年龄在 5 岁到 14 岁之间。

孤儿的现实在引人注目的收养运动中实现

案例简介：Orphaned Children’s Reality Realised in Compelling Adoption Campaign Johannesburg, 23rd May 2013 – There are currently over 2-million orphaned, abandoned and vulnerable children in South Africa with the number expected to increase to over 5.5-million by 2015. In a new radio and TV campaign, The National Adoption Coalition, together with Old Shanghai Firecracker Factory, Frieze Films and Mediology, have set out to create awareness around the very real problem of adoption in South Africa through an emotionally compelling campaign, aimed at finding more loving families for those orphaned and abandoned, by getting people to consider adoption as an option. In a report published last year, only 2,000 children are adopted annually, with an increase of 29% of orphans over a four year period and a decrease in adoptions by 52%, making this a very real problem and challenge in South Africa. Added to this, The Human Sciences Research Council reports that there are over 8-million children living on child grants which adds to ongoing economic pressure. David Taylor, Creative Director at Old Shanghai says that the agency was tasked with creating a TVC and radio campaign that would resonate with a target market who do not consider adoption as an option and the aim is to increase the adoption rate in South Africa. “With between 5 and 10 million rand’s worth of free media exposure negotiated by Mediology, we jumped at the opportunity to create a meaningful and convincing message, something that would be worthy enough to capture the hearts of all South Africans,” he says. He says, “By taking something that many of us take for granted – having parents - we translated this into a simple idea of a child’s arcade experience and, by teaming up with Frieze Films director, Marc Rowlston, our vision was illustrated through brilliant directing, angles, casting and lighting.” “The output sees a superb tale come to life, a story that draws a person into the mind of an orphaned child, what they hope for and how they see the world,” says Taylor. He adds that the story of a little boy inserting a ‘no cash value’ coin into a claw game in an arcade setting, seeing a siloutte of his mother as he grabs his prize. But as the claw drops the doll, his ‘mother’ disappears, bringing the message home and giving the viewer or listener something much more to think about. View the TVC here: http://www.youtube.com/watch?v=Aw4dk8Ey1UA “The message that every child deserves a second chance at a family, brings about the reaffirmation to consider adoption as an option,” Taylor adds. “As we launch this campaign, we hope that more South Africans will grasp the reality of what it means to be a child who has lost his family, from a child’s perspective.” For the radio advert, Taylor explains, they took an innocent nursery rhyme used to soothe children and changed the rhyme as a plea from an orphaned child. “The message is that you have the power to give a child a second chance by considering adoption,” he explains. Listen to or download the Radio advert here: https://soundcloud.com/tincanpr/national-adoption-coalition The rhyme reads: ‘Twinkle, twinkle little star, how I wonder where you are? Do you dream of me at night? Will you teach me to fly a kite? I need your guidance and advice, hugs and kisses would also be nice. I know you’ll care for me each day, please come get me right away.’ Pam Wilson, Head of Adoptions at JHB Child Welfare and board member of the National Adoption Coalition comments: “As we approach Child Protection Week we use this as a platform to launch our Add-Option campaign, which will assist in raising awareness by showing what it will mean in one child’s life to find a loving home.” She adds: “There is a lack of knowledge about adoption and many harbour misconceptions about the process, however through an ongoing and focused campaign of activities in addition to our new TV and radio exposure we aim to increase the adoption rate in South Africa. More importantly, we aim to create an understanding amongst culturally different people that adoption is an option.” She points out that we are all connected, and so, children are the responsibility of our total society to assist in alleviating this very real problem. “As the Add-Option campaign launches, we hope that the message resonates with all South Africans be it couples facing infertility problems, single people who wish to become a parent or families who would like to open their hearts and home to a child. Those that can offer the much needed security to orphaned and abandoned children in the form of an adoptive family will hopefully be able to give many more children a second chance,” Wilson concludes. For more information visit: www.adoption.org.za or join the conversation on Twitter: #adoption or call the call centre on 0800 864 658. -Ends- **Editors Notes** More about Adoption & Statistics There are more than 2-million children who are waiting to be adopted in South Africa. The average annual adoption rate is 0.2% or approximately 2,000 children per year, which barely covers the number of new children entering the system each year. The Actuarial Society of SA estimates that by 2015 there will be an increase of 3.5-million more orphans South Africa taking the number to a staggering 5.5-million and yet at the same time fewer are being adopted. A study by the SA Institute of Race Relations (SAIRR) found that adoptions were not a frequent choice among families. Many orphans are looked after by family or friends through informal arrangements, referred to as kinship foster care. Statistics SA estimates that there are 1.4 million children living by these arrangements. The same study also found that in a four-year period (2005 – 2009) the number of orphans had increased by 29% and during this same period adoptions had decreased by 52%. According to The Salvation Army, many orphaned children end up as the product of human trafficking activities if not cared for properly, Africa has the highest percentage of child labourers in the world with 80-million (41%) mostly between the ages five and fourteen years old.