For the first time in the history of the Minecraft video game, tens of millions of players will be united across different platforms and devices and able to play together regardless of whether they're playing on mobile, Xbox One, or Windows 10 PCs.To market the appropriately titled “Better Together” update to Minecraftgamers, Minecraft and 215 McCann introduced the 'Togetherness Machine,' an active machine within the game representing the real-life Better Together update. The “Togetherness Machine” uses claws to grab pieces of the game’s separate platforms and brings them together in a unified village, and illustrates how users can engage with building and breaking cities in real time with other players.CreditsTitle: “The Togetherness Machine”Client: Microsoft XboxAgency: 215 McCannChief Creative Officer: Scott DuchonCreative Director: Neil BruceCopywriter: Andy HoldemanArt Director: Zach LepineEditor: Carson BellProducer: Sarah SweeneyDirector of Integrated Production: Alex SpahrBusiness Director: Peter GoldsteinAccount Director: Drew PorterAccount Executive: Sam BrodyGroup Strategy Director: Brian WakabayashiStrategy Director: Cassidy WilberCommunications Strategist: Amy TuckerProduction Company: BlockworksRecording Studio: One Union RecordingMixer: Joaby DealOriginal Music: Robot Repair