Greater Anglia, the train operating company covering London and East Anglia, is launching a festive 30” spot titled ‘The Wonder of Christmas’. The ad is inspired by the whimsical adventures of 'Alice in Wonderland,' following the success of their imaginative 'Where Wonder Starts' integrated brand campaign that launched in the summer. The ad aims to increase brand awareness and encourage people in the East Anglia region to travel by train this Christmas to benefit from the ease, comfort, and joy of travelling with Greater Anglia. Building on the narrative of the previous campaign, the Christmas ad extends the story of curiosity-led adventures with the Greater Anglia Hare. This time, the animated Hare goes on a seasonal escapade, guiding viewers through the magical Christmas destinations of East Anglia and London and into the cosy hearths of family homes. The Hare, Greater Anglia's emblematic figure, symbolises the swift and liberating experience of train travel with the brand. The campaign draws viewers into a yuletide narrative where the Hare becomes a festive guide, highlighting the festive destinations along Greater Anglia’s routes.