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社会饲料
案例简介：执行 我们建立了一个媒体平台，将媒体预算转化为喂养预算。这个过程很简单: 一个品牌用社交饲料购买广告空间，并给我们一个他们想要分享的广告。每次用户从平台 www 分享广告。 socialfeed。公司。 za (网站或 Mobisite)，在他们的 Facebook 或推特页面上，该品牌给 PSFA 钱来养活一个孩子。该平台也是开源的，这样其他非营利组织也可以从这个自我维持的系统中受益。 结果 社交饲料已经从品牌广告商那里为 PSFA 释放了急需的资金。该平台已经成功地从包括丰田、雷克萨斯、 Investec 资产管理公司在内的南非最大品牌中筹集了数十万兰特幸运星和更多 -- 其中 90% 从未赞助过 PSFA。除了社交媒体上的许多提及,大量的电台广播和当地新闻频道的讨论，社交直播也得到了南非议会的认可, 世卫组织称这是一项创新举措，将对我们国家的贫困斗争产生真正的影响。 战略 半岛学校喂养协会是一个慈善机构，每天为贫困的学校儿童提供一顿饭。但是和所有慈善机构一样，PSFA 需要资金，在像南非这样的地方，慈善机构比金钱更多。我们需要停止像慈善机构一样的行为，像企业一样的行为 -- 所以我们成为了一个媒体机构，我们称之为社交媒体。社交媒体是一个新的媒体平台，让大品牌利用他们的媒体预算永久购买社交媒体上的广告空间, 并为人们提供了一种在自己的新闻提要上分享广告的方式来喂养学童。所以，品牌获得曝光,人们对谁从他们的社交媒体页面中受益有发言权 (除了 Facebook 去年的广告收入超过 900 亿英镑), 在未来的许多年里，PSFA 会填满肚子。
社会饲料
案例简介：Execution We built a media platform that converts media budgets into feeding budgets. The process is simple: a brand buys ad space with Social Feed and gives us an ad they want shared. Each time a user shares the ad from the platform www.socialfeed.co.za (Website or Mobisite), to their Facebook or Twitter pages, the brand gives money to the PSFA to feed a child. The platform is also open source so that other non-profit organisations can benefit from this self-sustaining system too. Outcome Social Feed has unlocked much needed funds for the PSFA from brand advertisers. The platform has managed to raise hundreds of thousands of Rands from some of South Africa’s biggest brands including Toyota, Lexus, Investec Asset Management, Lucky Star and many more – 90% of which have never sponsored the PSFA before.Aside from many mentions on Social Media, plenty of radio airtime and discussions on our local news channels, Social Feed also received acknowledgment from the South African Parliament, who called it an innovative initiative that will make a real difference to fighting poverty in our country. Strategy The Peninsula School Feeding Association is a charity that feeds poverty-stricken school children a meal every single day. But as with all charities, the PSFA need funding, and in a place like South Africa, there are more charities than money to go around. We needed to stop behaving like a charity, and act like a business – so we became a media agency, which we called Social Feed. Social Feed is a new media platform that let’s big brands use their media budgets to buy ad space on Social Media for good, and gives people a way to share the ads on their own newsfeeds to feed school children.So, the brands get exposure, people get a say in who benefits from their Social Media pages (other than Facebook who earned over R9billion in ad revenue last year), and the PSFA get to fill up tummies for many years to come.
Social Feed
案例简介：执行 我们建立了一个媒体平台，将媒体预算转化为喂养预算。这个过程很简单: 一个品牌用社交饲料购买广告空间，并给我们一个他们想要分享的广告。每次用户从平台 www 分享广告。 socialfeed。公司。 za (网站或 Mobisite)，在他们的 Facebook 或推特页面上，该品牌给 PSFA 钱来养活一个孩子。该平台也是开源的，这样其他非营利组织也可以从这个自我维持的系统中受益。 结果 社交饲料已经从品牌广告商那里为 PSFA 释放了急需的资金。该平台已经成功地从包括丰田、雷克萨斯、 Investec 资产管理公司在内的南非最大品牌中筹集了数十万兰特幸运星和更多 -- 其中 90% 从未赞助过 PSFA。除了社交媒体上的许多提及,大量的电台广播和当地新闻频道的讨论，社交直播也得到了南非议会的认可, 世卫组织称这是一项创新举措，将对我们国家的贫困斗争产生真正的影响。 战略 半岛学校喂养协会是一个慈善机构，每天为贫困的学校儿童提供一顿饭。但是和所有慈善机构一样，PSFA 需要资金，在像南非这样的地方，慈善机构比金钱更多。我们需要停止像慈善机构一样的行为，像企业一样的行为 -- 所以我们成为了一个媒体机构，我们称之为社交媒体。社交媒体是一个新的媒体平台，让大品牌利用他们的媒体预算永久购买社交媒体上的广告空间, 并为人们提供了一种在自己的新闻提要上分享广告的方式来喂养学童。所以，品牌获得曝光,人们对谁从他们的社交媒体页面中受益有发言权 (除了 Facebook 去年的广告收入超过 900 亿英镑), 在未来的许多年里，PSFA 会填满肚子。
Social Feed
案例简介：Execution We built a media platform that converts media budgets into feeding budgets. The process is simple: a brand buys ad space with Social Feed and gives us an ad they want shared. Each time a user shares the ad from the platform www.socialfeed.co.za (Website or Mobisite), to their Facebook or Twitter pages, the brand gives money to the PSFA to feed a child. The platform is also open source so that other non-profit organisations can benefit from this self-sustaining system too. Outcome Social Feed has unlocked much needed funds for the PSFA from brand advertisers. The platform has managed to raise hundreds of thousands of Rands from some of South Africa’s biggest brands including Toyota, Lexus, Investec Asset Management, Lucky Star and many more – 90% of which have never sponsored the PSFA before.Aside from many mentions on Social Media, plenty of radio airtime and discussions on our local news channels, Social Feed also received acknowledgment from the South African Parliament, who called it an innovative initiative that will make a real difference to fighting poverty in our country. Strategy The Peninsula School Feeding Association is a charity that feeds poverty-stricken school children a meal every single day. But as with all charities, the PSFA need funding, and in a place like South Africa, there are more charities than money to go around. We needed to stop behaving like a charity, and act like a business – so we became a media agency, which we called Social Feed. Social Feed is a new media platform that let’s big brands use their media budgets to buy ad space on Social Media for good, and gives people a way to share the ads on their own newsfeeds to feed school children.So, the brands get exposure, people get a say in who benefits from their Social Media pages (other than Facebook who earned over R9billion in ad revenue last year), and the PSFA get to fill up tummies for many years to come.
社会饲料
暂无简介
Social Feed
暂无简介
基本信息
- 广告品牌： Peninsula School Feeding Association
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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