Johnsonville - Made the Johnsonville Way|短视频|广告营销案例【ADGuider广告指南】

Johnsonville-以 Johnsonville 的方式

案例简介：70 多年来，约翰森维尔一直以自己的方式做事: 约翰森维尔方式。这是一种将员工放在第一位的方式，并赋予他们在家族拥有的香肠公司拥有股份的权力。所以今年，我们要求约翰森维尔的员工拿出公司的电视广告，把这种心态提升到了一个新的水平。威斯康星州数百次采访的开始以一场汽车追逐、一座鬼屋和一个男人在森林里和他的动物朋友交谈而告终。 EntrySummary 约翰森维尔香肠是美国最大的香肠公司之一，已经家族拥有和经营了 70 多年。位于威斯康星州的公司的中心是一种强大的公司文化，叫做 “约翰森维尔之路”。由所有者兼董事长拉尔夫 · 斯泰尔建立的 “这种理念将公司的员工放在第一位，让他们能够在商业中拥有股份。今年，约翰森维尔将这种心态提升到了一个新的水平，并做了一些只有家族企业才能做的事情: 让他们的成员想出商业广告。简要解释在约翰森维尔，他们的员工对一切负责。今年，这也意味着要推出广告。在这个广告中，我们对 11 岁的 Johnsonville 员工和自称 “汽车人” 布雷特进行了采访。当我们听到他说，“在我的 Johnsonville 广告中，我们开始追逐汽车”，我们看到他的愿景以惊人的电影方式实现。布雷特讲述了整个动作式的汽车在沙漠中追逐，冰淇淋卡车、足球妈妈，甚至滑板车上的奶奶都在追逐约翰森维尔大味烧烤, 希望能从钻井平台上抢一个香肠或格栅。

Johnsonville-以 Johnsonville 的方式

案例简介：For over 70 years, Johnsonville has done things its own way: the Johnsonville way. It’s a way that puts employees first and empowers them to have a stake in the family-owned sausage company. So this year, we took that mentality to the next level by asking Johnsonville employees to come up with the company’s television commercials. What started with hundreds of interviews in Wisconsin ended with a car chase, a haunted house and a man talking to his animal friends in the forest. EntrySummary Johnsonville Sausage is one of America’s largest sausage companies and has been family owned and operated for more than 70 years. At the center of the Wisconsin-based company is a strong company culture called “The Johnsonville Way.” Established by the owner and chairman, Ralph Stayer, “This philosophy puts the people of the company first, empowering them to have a stake in business. This year, Johnsonville took this mindset to the next level and did something only a family-owned company could do: let their members come up with the commercials. BriefExplanation At Johnsonville, their employees are responsible for everything. And this year, that meant coming up with the commercials, too. In this commercial, we open on 11-year Johnsonville employee and self-proclaimed “car guy,” Brett, being interviewed on camera. As we hear him say, “In my Johnsonville commercial, we open on a car chase,” we see his vision come to life in stunning cinematic fashion. Brett narrates the entire action-style car chase through the desert, as ice-cream trucks, soccer moms and even grannies on scooters chase the Johnsonville Big Taste Grill, hoping to grab one of the bratwursts or grillers from the rig.