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奥林匹克决赛
案例简介：巴西最大的运动服装品牌奥林匹斯在四个国家进行了三个系列的测试 -- 真正的盲测、专家测试和狂热测试 -- 以透明地展示专家的看法, 专业和业余运动员，关于他们的一些鞋子，作为他们最近在巴西发起的跑步运动的一部分。真正的盲人测试包括两名残奥会运动员: 巴西纪录保持者泰雷齐纳 · 吉勒米纳和智利金牌得主克里斯蒂安 · 瓦伦苏埃拉，而专家测试在牙买加与职业选手沙文 · 巴恩斯一起进行, 来自赛车手赛道俱乐部和日本博肯质量评估研究所。第三个也是最后一个狂热分子测试是在巴西与业余运动员、其他品牌的爱好者一起进行的。所有这些测试都表明，OIympikus 跑步细分市场拥有与主要国际品牌相似的技术。最后的测试项目，包括这三个测试，是公司运行产品活动的一部分, 该公司的投资为 1500万雷亚尔，由 DM9Sul (巴西最大的广告和传播集团 ABC Group 的代理之一) 开发。
奥林匹克决赛
案例简介：Olympikus, the brazilian largest sportswear brand, undertook three series of tests in four countries – The Real Blind Test, Experts Test and Fanatics Test – to transparently show what’s the perception of specialists, professional and amateur athletes, about some of their shoes as a part of their recent launched running campaign in Brazil. The Real Blind Test counted with two paralympic athletes: Brazilian record holder Terezinha Guilhermina and the Chilean golden medalist Cristian Valenzuela, while the Experts Test happened in Jamaica with the professional runner Shavon Barnes, from the Racers Track Club, and in Japan, at the Boken Quality Evaluation Institute. The third and last, the Fanatics Test, was done in Brazil with amateur athletes, enthusiasts of other brands. All those tests were done to show that OIympikus running segment has a technology that is similar to the main international brands. The Final Test project, which include those 3 tests, is part of the company’s running products campaign, that had an investment of R$ 15 million and was developed by DM9Sul (one of the agencies of ABC Group, the biggest advertising and communication group of Brazil).
The Final Test Olympikus
案例简介：巴西最大的运动服装品牌奥林匹斯在四个国家进行了三个系列的测试 -- 真正的盲测、专家测试和狂热测试 -- 以透明地展示专家的看法, 专业和业余运动员，关于他们的一些鞋子，作为他们最近在巴西发起的跑步运动的一部分。真正的盲人测试包括两名残奥会运动员: 巴西纪录保持者泰雷齐纳 · 吉勒米纳和智利金牌得主克里斯蒂安 · 瓦伦苏埃拉，而专家测试在牙买加与职业选手沙文 · 巴恩斯一起进行, 来自赛车手赛道俱乐部和日本博肯质量评估研究所。第三个也是最后一个狂热分子测试是在巴西与业余运动员、其他品牌的爱好者一起进行的。所有这些测试都表明，OIympikus 跑步细分市场拥有与主要国际品牌相似的技术。最后的测试项目，包括这三个测试，是公司运行产品活动的一部分, 该公司的投资为 1500万雷亚尔，由 DM9Sul (巴西最大的广告和传播集团 ABC Group 的代理之一) 开发。
The Final Test Olympikus
案例简介：Olympikus, the brazilian largest sportswear brand, undertook three series of tests in four countries – The Real Blind Test, Experts Test and Fanatics Test – to transparently show what’s the perception of specialists, professional and amateur athletes, about some of their shoes as a part of their recent launched running campaign in Brazil. The Real Blind Test counted with two paralympic athletes: Brazilian record holder Terezinha Guilhermina and the Chilean golden medalist Cristian Valenzuela, while the Experts Test happened in Jamaica with the professional runner Shavon Barnes, from the Racers Track Club, and in Japan, at the Boken Quality Evaluation Institute. The third and last, the Fanatics Test, was done in Brazil with amateur athletes, enthusiasts of other brands. All those tests were done to show that OIympikus running segment has a technology that is similar to the main international brands. The Final Test project, which include those 3 tests, is part of the company’s running products campaign, that had an investment of R$ 15 million and was developed by DM9Sul (one of the agencies of ABC Group, the biggest advertising and communication group of Brazil).
奥林匹克决赛
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The Final Test Olympikus
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