Corazón, a powerful and emotional film based on a real-life doctor-patient story, has won the Cannes Lions Grand Prix Health & Wellness award.The film, presented by Montefiore and produced by Serial Pictures and JohnXHannes New York, is part of 'Give Your Heart,' an integrated marketing campaign created by JohnXHannes NY to bring awareness to the real need for organ donors. The fully integrated campaign featured film, app, outdoor installations and billboards. The motivation for Corazón was the many patients on waiting lists in the US, with simply not enough organs to meet their needs. April was National Donate Life Month and Montefiore Health System, in partnership with Donate Life America launched #GiveYourHeart to get more donors.JohnXHannes NY and Active Theory developed an interactive way to become an organ donor by simply holding your mobile phone up to your heart. Your phone connects your heartbeat to the website, corazonfilm.com, and to a digital Times Square billboard, among other placements, where actress Ana de Armas comes to life in movie posters, awakened by your heartbeat. Audiences leaving the theaters directly after the screenings were also given an opportunity to register as organ donors.Corazón was developed by JohnXHannes NY and John Hillcoat with writer Kelley Sane after months of research with skilled surgeons, passionate doctors and brave patients, and it begs one question: How far would you go to save a life? It shows Montefiore’s commitment to world-class healthcare for all. The film also features a real heart surgery performed by Montefiore’s Dr. Daniel Goldstein.CreditsClient: Montefiore Health SystemClient: Vice President, Chief Marketing Officer: Loreen BabcockClient: Jeffrey Short, Vice President, Chief of StaffAgency: JohnXHannes New YorkExecutive Creative Director / Founder: John McKelveyExecutive Creative Director / Founder: Hannes CiattiHead of Production: Matt BoninCreative Directors: Pierre Janneau, Dan KroegerStory Producer: Chris MartinDirector of Art and Design: Luke FlynnExecutive Producer, Digital: Paul AaronHead of Client Services: Olivia LegereSenior Integrated Producer: Bernadette SpearSenior Art Producer: Julia Menassa PanevSenior Print Producer: Kristen AlthoffSenior Project Manager: Jess MacktaSenior Strategist: Jonathan SadloweProductionProduction Co.: Serial PicturesDirector: John HillcoatScreenwriter: Kelley SaneExecutive Producer: Violaine EtienneHead of Production: Jennifer GeeLine Producer: Ann RuarkDirector of Photography: Bradford YoungEditorialEditorial Company: Exile EditorialExecutive Producer: CL WeaverSenior Producer: Michael MillerPost Production Supervisor: Eileen MiragliaEditor: Conor O’NeillTrailer Editor / Asst. Editor: Rex LowryAdditional Asst. Editor: Jess BaclessePost ProductionFacility: Harbor Picture CompanySupervising Colorist: Joe GawlerSenior DI Producer: Peter BoychukConform Artists: Christian Farfán, Alec PerezDigital Company: Active TheoryNick Mountford : Head of Digital ProductionRafael Dante : Interactive DesignTerkel Gjervig : 3D Graphics & Interactive DevelopmentAlex Bergin : Front-end DevelopmentEddie Benson : Digital StrategyThiébault Delaporte : After EffectsGiuseppe Rodriguez : Backend DevelopmentMike Chang : Tech DirectionAndy Thelander : Creative DirectionMichael Modena : Interactive DirectionOther digital assets: HookMusic, Sound Design + MixCompany: Barking OwlComposers: Atticus Ross, Leopold RossExecutive Producer: Kelly BayettPost Audio Producer: Ashley BentonMusic Supervisor: Liza RichardsonExecutive Producer: Suzanne HollingsheadAdditional Song Licensing:Company: WalkerMusic Supervisor: Sara Matarazzo, Jacob PiontekVisual EffectsCompany: A52VFX Supervisors: Patrick Murphy, Andy McKenna