Comparethemarket.com has released a campaign to promote its automated car insurance service.The multi-million-pound campaign from VCCP sees meerkat character AutoSergei attempt to simplify people’s lives through its suite of automated services to help users manage household finances.The service allows customers to review their information provided for quotes in order to choose an alternative insurance provider, where AutoSergei will send an annual alert 28 days before the policy expires.From 13 September the 60-second TV campaign will run with support from social media, digital, out of home and radio activity.CreditsCreative Agency - VCCPExecutive Creative Director - Darren BailesDeputy ECD VCCP Blue – Matt LloydCDs: Javier Romartinez, Stephen MisirCreatives: George Wait, Jake HaynesExecutive Producer - Andy LeahyPlanning Director - Ollie LathamAccount Director - Steph TreffersSenior Account Manager - Jamie RichardsAccount Manager - Allegra DowdingProduction Company – Passion PicturesAnimation, VFX & Post Production – Passion PicturesDirector – Darren WalshAnimation Producer - Steven RileyLive Action Producer – Patrick DuguidDoP – Olivier CarouEditor – Gus Herdman @ TrimColourist – Simona Cristae @ Coffee & TVSound Engineer – Ben Leeves @ JunglePost: Brian Carbin @ Stone DogsPost Producer: Joe West @ Stone Dogs