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为平静的睡眠买单
案例简介：三年前，战争开始于乌克兰东部，没有人做好准备: 国家和军队都没有。平民开始积极帮助满足军队保护国家的所有需求。但是在三年的战争中，乌克兰人厌倦了这一点，成为了定期呼吁为军队捐款的防弹武器。捐赠的数量已经充分下降。传统媒体很难改变这种情况。乌克兰最活跃的慈善基金 “活着回来” 创建了和平唤醒应用程序 -- 一个为和平睡眠支付费用的警报。贪睡按钮的每一次拉动都会为军队的需求转移资金。当人们继续睡觉时，军队守卫着他们平静的睡眠。这就是为什么音乐家录制摇篮曲 -- 敦促人们更频繁地使用贪睡按钮。
为平静的睡眠买单
案例简介：Three years ago, the war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country. But over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army. The volume of the donations has sufficiently dropped. Traditional media could hardly change the situation. The most active charitable fund in Ukraine “Come Back Alive” created Wake App in Peace – an alarm to pay for peaceful sleep. Every pull of the snooze button transfers money for the army needs. While people continue to sleep, the army guards their peaceful sleep. That’s why musicians recorded the lullaby - to urge people to use the snooze button more often.
Pay for Peaceful Sleep
案例简介：三年前，战争开始于乌克兰东部，没有人做好准备: 国家和军队都没有。平民开始积极帮助满足军队保护国家的所有需求。但是在三年的战争中，乌克兰人厌倦了这一点，成为了定期呼吁为军队捐款的防弹武器。捐赠的数量已经充分下降。传统媒体很难改变这种情况。乌克兰最活跃的慈善基金 “活着回来” 创建了和平唤醒应用程序 -- 一个为和平睡眠支付费用的警报。贪睡按钮的每一次拉动都会为军队的需求转移资金。当人们继续睡觉时，军队守卫着他们平静的睡眠。这就是为什么音乐家录制摇篮曲 -- 敦促人们更频繁地使用贪睡按钮。
Pay for Peaceful Sleep
案例简介：Three years ago, the war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country. But over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army. The volume of the donations has sufficiently dropped. Traditional media could hardly change the situation. The most active charitable fund in Ukraine “Come Back Alive” created Wake App in Peace – an alarm to pay for peaceful sleep. Every pull of the snooze button transfers money for the army needs. While people continue to sleep, the army guards their peaceful sleep. That’s why musicians recorded the lullaby - to urge people to use the snooze button more often.
为平静的睡眠买单
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Pay for Peaceful Sleep
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基本信息
- 广告战役： #Pay for Peaceful Sleep#
- 广告品牌： "Wake App In Peace"
- 发布日期： 2017-05-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Kyiv International Advertising Festival Kyiv International Advertising Festival
- International advertising festival “White Square” (Minsk, Belarus) 2018 Gold
- Best Mobile App Awards 2017 Silver
- International Advertising and Marketing Festival White Square 2017 Silver
- Art Directors Club of Europe 2018 Gold
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