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青年糖尿病协会非营利组织: 为AJD竞选
案例简介:
青年糖尿病协会非营利组织: 为AJD竞选
案例简介:
Aide aux Jeunes Diabétiques - Young Diabetics Association Non-profit: Run for AJD
案例简介:
Aide aux Jeunes Diabétiques - Young Diabetics Association Non-profit: Run for AJD
案例简介:
青年糖尿病协会非营利组织: 为AJD竞选
暂无简介
Aide aux Jeunes Diabétiques - Young Diabetics Association Non-profit: Run for AJD
暂无简介
基本信息
- 广告品牌: Aide aux Jeunes Diabétiques - Young Diabetics Association
- 发布日期: 2014-06
- 行业领域: NGO , 公共事业
- 媒体类别: 短视频 , APP
- 广告语言: 法语
- 媒介平台: 网络
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案例详情
Every year, 2500 children are diagnosed with type 1 diabetes in France, a disease that affects their health, family and social lives. Every year the AJD (Young Diabetics Association) organizes a race to focus attention on Type 1 Diabetes. Sport is a great way to get the association’s message across. This year, to make sure the message is talked about even more, BEING France helped them open the race up to all runners, and made it digital. Thanks to Smartphone GPS, and by downloading the free "Run for AJD" mobile app, each runner runs the shape of a letter of the alphabet and then posts it on their social network of choice. The letter is then uploaded to the http://runforajd.fr/ site and helps write, letter after letter, a manifesto that will later be sent to journalists, politicians, and the public as a call to action on the part of the AJD. Download the app and run for AJD : https://itunes.apple.com/gb/app/run-for-ajd/id838836097?mt=8
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