"Hacking" one of the most-watched electronic music streams in the world. J&B, one of the most consumed and inclusive whiskies in the world, presents 'Visible Room'. This new and powerful initiative shows how the brand managed to highlight a group of people with disabilities in the streaming of a well-known electronic music festival. To reopen the debate and continue the fight to change the way we view people with disabilities, J&B has managed to make a group of people with disabilities visible in a place where they had never been seen before. The brand succeeded in showing them in one of the most-watched streams in the world to showcase the collective’s desire to have fun. Through ‘Visible Room’, the brand has made it possible for people with disabilities to be seen enjoying the night just like anyone else, normalizing their presence in nightlife settings. "Anything that normalizes an action that should already be normal, I like, and if it's with techno, even better", says Nina Roma, one of the participants.