The Daily Show Presents: The Donald J. Trump Presidential Twitter Library|海报/平面|广告营销案例【ADGuider广告指南】

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每日秀礼物: 唐纳德 · 特朗普总统推特图书馆

案例简介：条目摘要自富兰克林 · D · 罗斯福以来，每一位总统都有幸获得了精心策划的纪念图书馆，纪念他作为自由世界领导人期间制作的具有历史价值的文件。继续这个神圣的传统，没有必要等他离开办公室, 《每日秀》以一种展示我们的总司令与公众交流的首选船只 -- 他的推特提要的方式来纪念我们的现任总统。因此，我们开始了创建 “每日秀礼物: 唐纳德 · 特朗普总统推特图书馆” 的旅程，这是同类图书馆中的第一个。目标是建立一种身临其境的互动体验，让 @ realDonaldTrump 的推特在现实世界中栩栩如生，在日常节目中产生社交轰动，并巩固节目在拥挤人群中的地位深夜/讽刺新闻竞争集。" 简要解释《每日秀礼物: 唐纳德 · 特朗普总统推特图书馆》是一种身临其境的真实世界体验，通过静态、数字、互动和物理展示展现出来。以最先进的视觉安装、交互式动手激活和推文、报价和时间表的大型墙上图形为特色，包括 @ realDonaldTrump 的实时警报, 数百条按主题打印的推文，以及安装在金色框架中的 “杰作”，以突出他最 “难忘” 的推文。与会者坐在特朗普的金色 “宝座” 上，在椭圆形办公室里玩手机游戏，通过定制应用程序获得特朗普的个性化昵称，并听取 “核实幸存者” @ realDonaldTrump 攻击的音频证明。完成了保护特朗普纳税申报单的银行金库，信息图表突出了 @ realDonaldTrump 的统计数据等等。《每日秀》独特的讽刺视角通过定制视频和牌匾遍布整个空间。最后，为了吸引无法参加的粉丝，我们在 www.thedailyshow.com/trumplibrary 创建了一个 360 * 虚拟旅游。

每日秀礼物: 唐纳德 · 特朗普总统推特图书馆

案例简介：Entry Summary Every president since Franklin D. Roosevelt has been honored with a meticulously curated memorial library commemorating the documents of historical value crafted during his time as leader of the free world. Continuing this hallowed tradition, and seeing no need to wait for him to leave office, The Daily Show honored our current president in a way that would showcase our Commander in Chief’s preferred vessel for communicating with the public, his Twitter feed. And so, we embarked on a journey to create “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library,” -the first of its kind. The goal was to build an immersive and interactive experience that brought @realDonaldTrump’s twitter feed to life in the real world to generate social buzz around The Daily Show and solidify the show’s standing within the crowded late-night/satirical news competitive set." Brief Explanation The Daily Show Presents: The Donald J Trump Presidential Twitter Library” was an immersive real-world experience, brought to life through static, digital, interactive, and physical displays. Featuring state-of-the-art visual installations, interactive hands-on activations, and large scale wall graphics of tweets, quotes, and timelines, including @realDonaldTrump’s live feed alarm, hundreds of printed tweets by topic, and “masterpieces” mounted in gold frames to spotlight his most “memorable” tweets. Attendees sat on Trump’s golden “throne” inside the Oval Office playing mobile games, received personalized Trump nicknames through a custom app, and listened to audio testimonials from “Verified Survivors” @realDonaldTrump attacked. Complete with a bank vault guarding Trump’s tax returns, and infographics spotlighting @realDonaldTrump stats and much more. The Daily Show’s unique satirical perspective was peppered throughout the space via custom videos and plaques. Lastly, to reach fans unable to attend, we created a 360* virtual tour at www.thedailyshow.com/trumplibrary.