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移民邮票
案例简介：简要说明: 看不见的东西是脑子里的东西。挑战是每天不断提醒人们，一年中的每一天，地球上仍然有他们没有看到、探索和享受的地方。 描述客户的简报: 简报很简单 -- 一年赚 2011，人们把房子锁起来，然后出去。 描述你是如何到达最终设计的: 我们决定给 Yatra.com 客户一种新的方式 -- 旅行不是一周或一个月，而是一整年。目标是创造一些激励人们打包行李和看世界的东西。印有 365 张移民邮票的日历，信息很简单: 在接下来的 365 天里，出去探索大多数人甚至没有听说过的地方。 表明市场的结果有多成功: 因为这个概念太酷了，人们想把日历挂在墙上。所以我们找到了一个简单的进入数百名潜在客户的家，不断提醒他们我们的目的和我们的存在。
移民邮票
案例简介：Brief Explanation: What’s out of sight is out of mind. The challenge is to constantly remind people day by day, every day of the year, that there are still places on Earth that they haven’t seen, explored and enjoyed. Describe the brief from the client: The brief was simple - make 2011 a year when people lock up their houses and head out. Description of how you arrived at the final design: We decided to give Yatra.com clients a new approach - travel not for a week or a month, but for the whole year. The goal was to create something that inspired people to pack their bags and see the world. Shown with a calendar of 365 immigration stamps, the message was simple: For the next 365 days, go out and explore places most people haven’t even heard of. Indication of how successful the outcome was in the market: Because the concept was so cool, people wanted to hang the calendar on their walls. So we found an easy entry into the homes of hundreds of prospective customers, reminding them constantly of our purpose and our existence.
Immigration Stamps
案例简介：简要说明: 看不见的东西是脑子里的东西。挑战是每天不断提醒人们，一年中的每一天，地球上仍然有他们没有看到、探索和享受的地方。 描述客户的简报: 简报很简单 -- 一年赚 2011，人们把房子锁起来，然后出去。 描述你是如何到达最终设计的: 我们决定给 Yatra.com 客户一种新的方式 -- 旅行不是一周或一个月，而是一整年。目标是创造一些激励人们打包行李和看世界的东西。印有 365 张移民邮票的日历，信息很简单: 在接下来的 365 天里，出去探索大多数人甚至没有听说过的地方。 表明市场的结果有多成功: 因为这个概念太酷了，人们想把日历挂在墙上。所以我们找到了一个简单的进入数百名潜在客户的家，不断提醒他们我们的目的和我们的存在。
Immigration Stamps
案例简介：Brief Explanation: What’s out of sight is out of mind. The challenge is to constantly remind people day by day, every day of the year, that there are still places on Earth that they haven’t seen, explored and enjoyed. Describe the brief from the client: The brief was simple - make 2011 a year when people lock up their houses and head out. Description of how you arrived at the final design: We decided to give Yatra.com clients a new approach - travel not for a week or a month, but for the whole year. The goal was to create something that inspired people to pack their bags and see the world. Shown with a calendar of 365 immigration stamps, the message was simple: For the next 365 days, go out and explore places most people haven’t even heard of. Indication of how successful the outcome was in the market: Because the concept was so cool, people wanted to hang the calendar on their walls. So we found an easy entry into the homes of hundreds of prospective customers, reminding them constantly of our purpose and our existence.
移民邮票
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Immigration Stamps
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基本信息
- 广告战役： #Yatra-设计与品牌-6aa2#
- 广告品牌： Yatra
- 发布日期： 2000
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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