Over the years, Mother’s Day has been where all brands gather to create an impactful campaign in the market. It has become a pivotal day in every marketing calendar. However, Father’s Day has been neglected and hasn’t been given the same amount of attention. Whether it’s a social construct that made mothers the hero in society, or the natural association of Fathers being less emotional and not caring about celebrations because it makes them “Less Manly”; Father’s Day has become just another day with minimum marketing attention. In all societies around the world, especially in Saudi Arabia, the father is the financial provider for the family. He is responsible for outgoing and incoming expenses, as well as managing accounts and dividing them. Gifts are provided through him, travels are arranged through him Food, drinks, and even Eid clothing are provided through him! That's why his role is associated with that of a bank in our lives, and so we call him “the bank”. But this bank Finances you without interest, Provides without expecting returns, A bank that meets all your requirements... Transfers your payments... Cares about your priorities and quality of life. Without any terms and conditions, not even with paperwork... That's why the father is the best bank in the world.