Dum Dums, which come in an array of flavors, are still around after nearly a century and making a mark with the confectionary maker’s first advertising effort in 30 years, featuring Shel Silverstein-inspired animations.In a series of animated stories, Smith Brothers agency introduces a new tagline for the 95-year-old brand, ‘Make Life Pop.’The ads show Dum Dums lollipops depicted as a bouquet of flowers, a balloon, and other items that charm the giver and getter of the treats, all done with simple and engaging line animations. In one, a girl grabs a Dum Dums balloon and floats away, while another shows a young man lifting a barbell made of Dum Dums.CreditsSMITH BROTHERS AGENCY Lindsey Smith Founder | Co-Chief Creative OfficerBronson Smith Founder | Co-Chief Creative OfficerCraig Seder Executive Creative DirectorMolly Dilts CopywriterAlbany Carlson DesignerMatt Haritan Executive ProducerBianca D’Elia Account DirectorKristin Hanne Project ManagerAARDMAN NATHAN LOVE https://aardman.nathanlove.com/Joe Burrascano Founder | Executive Creative Director | CEOJon O’Hara Executive ProducerAllison Robinson ProducerEllen Su DirectorADDITIONAL ILLUSTRATION http://www.robwilsonwork.com/Rob Wilson IllustratorDUOTONE AUDIO GROUP https://www.duotoneaudio.com/Ross Hopman Executive Producer, Head of Commercial Music ProductionGreg Tiefenbrun Executive Producer, Audio PostAndy Green Audio Engineer | Sound Designer