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Healthspan
案例简介：今天，创意机构 isobel 为 Healthspan 发起了一场新的广告和创意活动，Healthspan 是领先的在线维生素和补充剂供应商，两年前他们最后一次出现在 2017年的电视上。消费者有一个假设，补充剂都是一样的，姜黄只是姜黄。人们的看法是，无论你买什么维生素、矿物质或补充剂，它们本质上都是相同的产品。在这场新的运动中，isobel 通过展示补充剂实际上不是 “创造的平等” 来解决这个神话。Healthspan 的产品在原料来源和产品整体质量方面都非常出色。该活动由电视、新闻、数字显示和社交组成，重点关注 Healthspan 产品的来源和质量。它以有趣和友好的动画角色为特色，这些角色代表了各种各样的补充，由奥斯卡提名导演约伯、乔里斯和玛丽克带来。Healthspan 的品牌营销总监克里斯 · 科尔默评论道: “我们相信这场运动会真正脱颖而出并引起共鸣。随着市场上每种补充剂的丰富选择, 很难理解为什么你应该选择一个品牌而不是另一个品牌，isobel 已经找到了一种以独特和吸引人的方式传达 Healthspan 产品质量的方法。 isobel 的客户合伙人莎拉 · 汉弗莱斯说:“在一个可以被视为相当无菌的类别中，我们想生产一些突出的东西，让 Healthspan 品牌的个性栩栩如生。这明显偏离了典型的维生素和补充剂广告，这些广告往往非常临床或名人主导。该活动将从 2019年4月8日持续到年底。
Healthspan
案例简介：Today, creative agency isobel launch a new advertising and creative campaign for Healthspan, leading online vitamin and supplement supplier, two years after they last appeared on TV in 2017. There is an assumption among consumers that supplements are all the same, that turmeric is simply just turmeric. Perception is that whatever vitamins, minerals or supplements you buy, they are essentially the same product. With this new campaign, isobel tackles the myth by showing that supplements are not, in fact, ‘created equal’. Healthspan’s offering is superior, both in terms of the provenance of their ingredients and the overall quality of their products. The campaign is comprised of TV, press, digital display and social and focuses on the provenance and quality of Healthspan products. It features fun and friendly animated characters which represent various supplements, brought to life by the Oscar nominated directors Job, Joris, and Marieke. Chris Colmer, Brand Marketing Director at Healthspan, comments: “We believe this campaign will really stand out and resonate. With the abundance of choice for every supplement on the market, it’s really difficult to understand why you should choose one brand over another and isobel have found a way to communicate the quality of Healthspan products in a unique and engaging way.” Sarah Humphreys, Account Partner at isobel, said: “In what can be seen as quite a sterile category, we wanted to produce something that stood out and brought to life the personality of the Healthspan brand. It’s a clear departure from typical vitamin and supplement advertising which tends to be very clinical or celebrity led.’ The campaign will run from the 8th April 2019 until the end of the year.
Healthspan
案例简介：今天，创意机构 isobel 为 Healthspan 发起了一场新的广告和创意活动，Healthspan 是领先的在线维生素和补充剂供应商，两年前他们最后一次出现在 2017年的电视上。消费者有一个假设，补充剂都是一样的，姜黄只是姜黄。人们的看法是，无论你买什么维生素、矿物质或补充剂，它们本质上都是相同的产品。在这场新的运动中，isobel 通过展示补充剂实际上不是 “创造的平等” 来解决这个神话。Healthspan 的产品在原料来源和产品整体质量方面都非常出色。该活动由电视、新闻、数字显示和社交组成，重点关注 Healthspan 产品的来源和质量。它以有趣和友好的动画角色为特色，这些角色代表了各种各样的补充，由奥斯卡提名导演约伯、乔里斯和玛丽克带来。Healthspan 的品牌营销总监克里斯 · 科尔默评论道: “我们相信这场运动会真正脱颖而出并引起共鸣。随着市场上每种补充剂的丰富选择, 很难理解为什么你应该选择一个品牌而不是另一个品牌，isobel 已经找到了一种以独特和吸引人的方式传达 Healthspan 产品质量的方法。 isobel 的客户合伙人莎拉 · 汉弗莱斯说:“在一个可以被视为相当无菌的类别中，我们想生产一些突出的东西，让 Healthspan 品牌的个性栩栩如生。这明显偏离了典型的维生素和补充剂广告，这些广告往往非常临床或名人主导。该活动将从 2019年4月8日持续到年底。
Healthspan
案例简介：Today, creative agency isobel launch a new advertising and creative campaign for Healthspan, leading online vitamin and supplement supplier, two years after they last appeared on TV in 2017. There is an assumption among consumers that supplements are all the same, that turmeric is simply just turmeric. Perception is that whatever vitamins, minerals or supplements you buy, they are essentially the same product. With this new campaign, isobel tackles the myth by showing that supplements are not, in fact, ‘created equal’. Healthspan’s offering is superior, both in terms of the provenance of their ingredients and the overall quality of their products. The campaign is comprised of TV, press, digital display and social and focuses on the provenance and quality of Healthspan products. It features fun and friendly animated characters which represent various supplements, brought to life by the Oscar nominated directors Job, Joris, and Marieke. Chris Colmer, Brand Marketing Director at Healthspan, comments: “We believe this campaign will really stand out and resonate. With the abundance of choice for every supplement on the market, it’s really difficult to understand why you should choose one brand over another and isobel have found a way to communicate the quality of Healthspan products in a unique and engaging way.” Sarah Humphreys, Account Partner at isobel, said: “In what can be seen as quite a sterile category, we wanted to produce something that stood out and brought to life the personality of the Healthspan brand. It’s a clear departure from typical vitamin and supplement advertising which tends to be very clinical or celebrity led.’ The campaign will run from the 8th April 2019 until the end of the year.
Healthspan
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Healthspan
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基本信息
- 广告战役： #Created Equal#
- 广告品牌： Healthspan
- 发布日期： 2019-04-01
- 行业领域： 滋补/保健品 , 饮食/特产 , 维生素
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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