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注意你的头
案例简介：目标是使godzilla 的50周年纪念活动成为节日中的一项重大活动。这是为了吸引更多的人，并提高人们对节日中发生的一切的认识。 我们需要戏剧化地说哥斯拉将在节日期间参观锡切斯。关键是要混合两个有力的事实: 1。哥斯拉总是从海里出来。2.电影明星总是受到红地毯的欢迎。我们认为没有比真正的全尺寸红地毯更好的方法了，红地毯从海里出来，整个城市都去了节日剧院。在剧院，我们欢迎哥斯拉，上面写着: 欢迎哥斯拉。 我们设法产生了关于这一令人印象深刻的环境行动的讨论价值，并在媒体报道中40.000了更多。Godzilla s 50周年纪念活动售罄。节日与科幻和奇幻电影的联系23% 增长。与去年相比，锡切斯科幻和奇幻电影节增长了11%
注意你的头
案例简介：The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival. We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla. We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11%
Watch Your Head
案例简介：目标是使godzilla 的50周年纪念活动成为节日中的一项重大活动。这是为了吸引更多的人，并提高人们对节日中发生的一切的认识。 我们需要戏剧化地说哥斯拉将在节日期间参观锡切斯。关键是要混合两个有力的事实: 1。哥斯拉总是从海里出来。2.电影明星总是受到红地毯的欢迎。我们认为没有比真正的全尺寸红地毯更好的方法了，红地毯从海里出来，整个城市都去了节日剧院。在剧院，我们欢迎哥斯拉，上面写着: 欢迎哥斯拉。 我们设法产生了关于这一令人印象深刻的环境行动的讨论价值，并在媒体报道中40.000了更多。Godzilla s 50周年纪念活动售罄。节日与科幻和奇幻电影的联系23% 增长。与去年相比，锡切斯科幻和奇幻电影节增长了11%
Watch Your Head
案例简介：The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival. We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla. We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11%
注意你的头
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Watch Your Head
暂无简介
基本信息
- 广告战役： #Godzilla's 50th Anniversary-户外-b0b4#
- 广告品牌： Godzilla's 50th Anniversary
- 发布日期： 2004-12-12
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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