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Cogy 轮椅
案例简介：执行 COGY 设计的独特性: 发音低的座位来刺激原始的运动反射，以及超轻的踏板。它是如何工作的: 1。只有一条腿的轻微推动才能使踏板立即移动。这种运动刺激脊髓的原始运动反射。这种运动刺激另一条腿的反射反应，踏板开始。反射是所有人类潜在的反应。例如，还没有学会走路的婴儿有一种自动反射，使他们的腿在行走运动中移动。 实施 1。日本国立东北大学的 discovery名誉教授汉达发现，通过刺激位于脊柱的原始运动反射，即使是不动的腿也会被 “反射” 刺激运动。2。PrototypeTohoku 大学和苔丝共同创建了轮椅原型，允许腿不动的用户踩踏重量轻的设计和产品 creationM2 设计被要求完成 COGY 的设计，给它独特的低座椅和超轻踏板，以及军用飞机灵感的转向手柄。4.产品在台湾的工厂进行了大规模生产。销售从日本开始，越南开始。销售推广名为 COGY，该产品被定位为 “那些仍然相信的人的轮椅”，沟通就是基于此构建的。 结果 COGY 允许用户自己利用自己腿中的反射来推动自己前进。该产品以全新的创新挑战传统电动轮椅市场。COGY 为用户提供了两种康复的可能性。首先是身体康复，其次是心理康复。COGY 给用户的希望意味着他们对生活和幸福有了新的热情。一些用户甚至表达了新的雄心，比如环游日本或重返工作岗位。出售的单位比前一年增加了两倍多，越来越多的病人转向 COGY。对 COGY 的认可在海外蔓延开来，其中包括斯坦福大学医学研究机构的询问。 活动描述 对许多病人来说，有轮椅的生活意味着放弃再次行走的可能性。事实上，日本诊所和医院的康复中心认为使用者在住院时总是被轮椅束缚。此外，“完全恢复” 仅在日常生活活动可以在轮椅上进行一次没有限制的情况下定义。我们希望给用户带来快乐和希望，他们也可以用自己的意愿移动自己的腿。从这个愿望中诞生的是 COGY 的发展。 概要 在日本，大约有 200万无法移动的患者需要康复，但放弃了康复。这些人在日本被称为 “康复难民”。对他们来说，轮椅只是帮助他们行动的 “辅助工具”。在过去的 2,600 年里，这一事实一直是世界的惯例。这个现实不能改变吗？难道你的轮椅不能成为帮助你再次移动双腿的关键吗？COGY 项目已经开始再次向这些人传递行动的快乐。
Cogy 轮椅
案例简介：Execution Uniqueness of COGY’s Design: Pronouncedly low seating to stimulate the primitive motor reflex, and super light pedals.How it works:1. Only the slightest push from one leg makes the pedals move forth.2. This movement stimulates the primitive motor reflex in the spinal cord.3. This movement stimulates a reflex response in the other leg and pedaling begins. 4. Reflexes are a reaction latent in all humans. For example, babies who have yet to learn to walk have an automated reflex that makes their legs move in a walking motion. Implementation 1. DiscoveryHonorary Professor Handa of the National Tohoku University of Japan has discovered that by stimulating the primitive motor reflex located in the spine, even immobile legs are spurred into movement by “reflex”. 2. PrototypeTohoku University and TESS jointly create prototype of wheelchair that allows users with immobile legs to pedal.3. Light weight design&Product creationM2 Design was asked to finalize the design of COGY, giving it the unique low seats and super light weight pedals, as well as the military jet inspired steering handles.4. ProductionManaged to mass produce at factory in Taiwan. Sales commences in Japan and Vietnam to start with.5. Sales PromotionNamed COGY, the product was positioned as “The wheelchair for those who still believe” and communication was constructed based around this. Outcome COGY allows the users themselves to harness the reflexes in their own legs to propel themselves forth. This product is challenging the traditional electric wheelchair market with their entirely new innovation. COGY offers two rehabilitation possibilities for the users. First is physical rehabilitation, while the second is psychological rehabilitation. The hope that COGY gives its users means they have a renewed zest for life, and happiness. Some users even expressed renewed ambitions such as traveling around Japan or going back to work. Units sold increased to more than twice from the year before, with more and more patients switching to COGY. Recognition of COGY spread overseas, which included a query from Stanford University’s medical research bodies. CampaignDescription For many patients, a life with a wheelchair means a life of giving up on the possibility of ever walking again. In fact, rehabilitation in Japanese clinics and hospitals deems users are wheelchair bound at all times when in hospital. Also, “full recovery” is only defined when everyday life actions can be performed once more with no limitations while in a wheelchair.We wish to deliver joy and hope to users, that they too can move their own legs with their own will. Born from this wish was the development of COGY. Synopsis There are approximately 2 million immobile patients in Japan who require rehabilitation but give up on it. These people are known as ‘Rehabilitation Refugees’ in Japan. For them, wheelchairs are mere “support tools” that will assist them in mobility.For the past 2,600 years, this fact has been the convention of the world. Can this reality not be changed? Couldn’t your wheelchair be the key to help you move your legs again?The COGY project has started to deliver the joy of mobility once more to these people.
Cogy Wheelchair
案例简介：执行 COGY 设计的独特性: 发音低的座位来刺激原始的运动反射，以及超轻的踏板。它是如何工作的: 1。只有一条腿的轻微推动才能使踏板立即移动。这种运动刺激脊髓的原始运动反射。这种运动刺激另一条腿的反射反应，踏板开始。反射是所有人类潜在的反应。例如，还没有学会走路的婴儿有一种自动反射，使他们的腿在行走运动中移动。 实施 1。日本国立东北大学的 discovery名誉教授汉达发现，通过刺激位于脊柱的原始运动反射，即使是不动的腿也会被 “反射” 刺激运动。2。PrototypeTohoku 大学和苔丝共同创建了轮椅原型，允许腿不动的用户踩踏重量轻的设计和产品 creationM2 设计被要求完成 COGY 的设计，给它独特的低座椅和超轻踏板，以及军用飞机灵感的转向手柄。4.产品在台湾的工厂进行了大规模生产。销售从日本开始，越南开始。销售推广名为 COGY，该产品被定位为 “那些仍然相信的人的轮椅”，沟通就是基于此构建的。 结果 COGY 允许用户自己利用自己腿中的反射来推动自己前进。该产品以全新的创新挑战传统电动轮椅市场。COGY 为用户提供了两种康复的可能性。首先是身体康复，其次是心理康复。COGY 给用户的希望意味着他们对生活和幸福有了新的热情。一些用户甚至表达了新的雄心，比如环游日本或重返工作岗位。出售的单位比前一年增加了两倍多，越来越多的病人转向 COGY。对 COGY 的认可在海外蔓延开来，其中包括斯坦福大学医学研究机构的询问。 活动描述 对许多病人来说，有轮椅的生活意味着放弃再次行走的可能性。事实上，日本诊所和医院的康复中心认为使用者在住院时总是被轮椅束缚。此外，“完全恢复” 仅在日常生活活动可以在轮椅上进行一次没有限制的情况下定义。我们希望给用户带来快乐和希望，他们也可以用自己的意愿移动自己的腿。从这个愿望中诞生的是 COGY 的发展。 概要 在日本，大约有 200万无法移动的患者需要康复，但放弃了康复。这些人在日本被称为 “康复难民”。对他们来说，轮椅只是帮助他们行动的 “辅助工具”。在过去的 2,600 年里，这一事实一直是世界的惯例。这个现实不能改变吗？难道你的轮椅不能成为帮助你再次移动双腿的关键吗？COGY 项目已经开始再次向这些人传递行动的快乐。
Cogy Wheelchair
案例简介：Execution Uniqueness of COGY’s Design: Pronouncedly low seating to stimulate the primitive motor reflex, and super light pedals.How it works:1. Only the slightest push from one leg makes the pedals move forth.2. This movement stimulates the primitive motor reflex in the spinal cord.3. This movement stimulates a reflex response in the other leg and pedaling begins. 4. Reflexes are a reaction latent in all humans. For example, babies who have yet to learn to walk have an automated reflex that makes their legs move in a walking motion. Implementation 1. DiscoveryHonorary Professor Handa of the National Tohoku University of Japan has discovered that by stimulating the primitive motor reflex located in the spine, even immobile legs are spurred into movement by “reflex”. 2. PrototypeTohoku University and TESS jointly create prototype of wheelchair that allows users with immobile legs to pedal.3. Light weight design&Product creationM2 Design was asked to finalize the design of COGY, giving it the unique low seats and super light weight pedals, as well as the military jet inspired steering handles.4. ProductionManaged to mass produce at factory in Taiwan. Sales commences in Japan and Vietnam to start with.5. Sales PromotionNamed COGY, the product was positioned as “The wheelchair for those who still believe” and communication was constructed based around this. Outcome COGY allows the users themselves to harness the reflexes in their own legs to propel themselves forth. This product is challenging the traditional electric wheelchair market with their entirely new innovation. COGY offers two rehabilitation possibilities for the users. First is physical rehabilitation, while the second is psychological rehabilitation. The hope that COGY gives its users means they have a renewed zest for life, and happiness. Some users even expressed renewed ambitions such as traveling around Japan or going back to work. Units sold increased to more than twice from the year before, with more and more patients switching to COGY. Recognition of COGY spread overseas, which included a query from Stanford University’s medical research bodies. CampaignDescription For many patients, a life with a wheelchair means a life of giving up on the possibility of ever walking again. In fact, rehabilitation in Japanese clinics and hospitals deems users are wheelchair bound at all times when in hospital. Also, “full recovery” is only defined when everyday life actions can be performed once more with no limitations while in a wheelchair.We wish to deliver joy and hope to users, that they too can move their own legs with their own will. Born from this wish was the development of COGY. Synopsis There are approximately 2 million immobile patients in Japan who require rehabilitation but give up on it. These people are known as ‘Rehabilitation Refugees’ in Japan. For them, wheelchairs are mere “support tools” that will assist them in mobility.For the past 2,600 years, this fact has been the convention of the world. Can this reality not be changed? Couldn’t your wheelchair be the key to help you move your legs again?The COGY project has started to deliver the joy of mobility once more to these people.
Cogy 轮椅
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Cogy Wheelchair
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基本信息
- 广告战役： #Tess Co.# , # Ltd-设计与品牌-b0b7#
- 广告品牌： Tess Co. , Ltd
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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