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大众路故事
案例简介:道路故事是基于位置的有声读物,可将普通的高速公路转变为神奇的故事。为了实现这一目标,Achtung!/Isobar扫描了整个荷兰高速公路系统 (5000公里),以识别荷兰高速公路沿线的数千个物体。然后,他们与几位插画家和屡获殊荣的儿童读物作家合作,使体验既具有创新性又具有手工制作。这样,他们确保该应用程序感觉更像是魔术,而不仅仅是智能技术系统: 定性的儿童读物,而不仅仅是广告活动。如果你想吸引孩子们全神贯注,这一点至关重要。
大众路故事
案例简介:Road Tales are location-based audiobooks that transform ordinary highways into magical tales. To make this happen, Achtung!/Isobar scanned the entire Dutch highway system (5000 kilometres) to identify thousands of objects along Dutch highways. They then worked with several illustrators and award-winning children’s book writers to make the experience feel both innovative ánd handcrafted. This way, they made sure the app felt more like magic than just a smart tech system: qualitative children's books, rather than just an ad campaign. And that's crucial if you want to grab kids’ undivided attention.
Volkswagen Road Tales
案例简介:道路故事是基于位置的有声读物,可将普通的高速公路转变为神奇的故事。为了实现这一目标,Achtung!/Isobar扫描了整个荷兰高速公路系统 (5000公里),以识别荷兰高速公路沿线的数千个物体。然后,他们与几位插画家和屡获殊荣的儿童读物作家合作,使体验既具有创新性又具有手工制作。这样,他们确保该应用程序感觉更像是魔术,而不仅仅是智能技术系统: 定性的儿童读物,而不仅仅是广告活动。如果你想吸引孩子们全神贯注,这一点至关重要。
Volkswagen Road Tales
案例简介:Road Tales are location-based audiobooks that transform ordinary highways into magical tales. To make this happen, Achtung!/Isobar scanned the entire Dutch highway system (5000 kilometres) to identify thousands of objects along Dutch highways. They then worked with several illustrators and award-winning children’s book writers to make the experience feel both innovative ánd handcrafted. This way, they made sure the app felt more like magic than just a smart tech system: qualitative children's books, rather than just an ad campaign. And that's crucial if you want to grab kids’ undivided attention.
大众路故事
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Volkswagen Road Tales
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