Volkswagen has launched an international campaign for its new T-Roc SUV car.The campaign, ‘Born Confident’, created by Adam&Eve/DDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull.But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. Directed by Somesuch’s Nick Gordon, the TV ad launches the campaign, which will then extend into print and out of home.A microsite will feature all the campaign elements, including four online films, while a social media campaign provides image and video content targeted specifically at the T-Roc’s core audience.The self-assured young ram was brought to life by MPC Life. Using in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation.The campaign will roll out across Europe by the end of 2017.CreditsGroup Chief Creative Officer: Ben PriestExecutive Creative Director: Rick BrimCopywriter: Patrick McClellandArt director: Feargal BallanceGlobal Business Director: Toby PschorrBusiness Director: Mike SternAccount Director: Matthew HarrisAccount Director: Dominik SchmidProducer: Lucie GeorgesonJunior Producer: Natasha AldersonGroup Chief Strategy Office: David GoldingHead of Planning: Nick HirstMedia agency: PHDProduction company: SomesuchDirector: Nick GordonDOP: Alwin KuchlerProduction Executive Producer: Seth WilsonProduction Producer: James WatersPost Production: MPCExecutive Producer: Anandi PeirisVFX Creative Director: Carsten KellerVFX 3D Supervisor: Fabian FrankCG Animation Lead: David BryanVFX 2D Supervisor: Dan SandersColourist: George KSound Company: 750mphSound Design & Mix: Sam AshwellAudio Producer: Mary-Ann D’CruzEditing: Final CutEditor: Dan SherwenMusic Supervision Company: Leland MusicMusic Supervisors: Abi Leland, Toby William, Ed Bailie